Lisa Eldridge Velvet Beauty is a slightly warm-toned, medium-dark pink with a semi-matte finish. It is a limited edition lipstick that retails for $32.00 and contains 0.12 oz.
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Lisa Eldridge Velvet Beauty True Velvet Lipstick Colour ($32.00 for 0.12 oz.) is a muted, medium-dark pink with subtle, warm undertones and a soft, matte finish. It had rich color coverage that applied in a single, fluid stroke without tugging or dragging on my lips.
The texture was velvety, creamy without feeling slick or wet, and was very lightweight despite having a denser feel as it went on (initially). The color applied evenly, and I had a smidgen of product in my deeper lip lines, but it wasn't enough to be noticeable in person. It wore well for five and a half hours and was neither drying nor hydrating.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Saturated and highly pigmented lipstick, each bullet has a beautiful true velvet effect on the surface of the bullet which looks exactly like velvet fabric. The formulation is a creamy, hydrating matte with a slight sheen - its not a flat matte. The colour is long wearing and non drying to the lips.