Plum
KVD Beauty Shade + Light Eye Contour Quad
KVD Beauty Plum is a permanent eye palette that retails for $26.00 and contains 0.21 oz.
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Kat Von D Plum Shadow + Light Quad ($26.00 for 0.21 oz.) contains four shades designed to work together and are named to help guide application--Base, Define, Contour, and Highlight--though you can obviously go wherever your creativity takes you. The Shade + Light Eyeshadow formula is supposed to have "high pigment" with a "silky and blendable" consistency and long-wearing. I think if you enjoyed Kat Von D's recent eyeshadow palettes, I think you'll like these; they are very soft and smooth with a finely-milled, velvety texture that can kick up an excess amount of powder any time something touches the pan's surface. I notice an abundance of fall out (surprisingly!) when working with the eyeshadows, but a very smooth base is critical to maximize adhesion to the skin without getting unevenness/darkening due to the looser nature of the powder paired with the more matte finishes. The lighter shades seem chalky on my skin tone and have strong white bases. The darkest shades blend better when mixed with one of the lighter shades rather than alone, and I actually tried blending them over primer to see if that helped, but it was marginally better--patience and multiple tools (clean brushes are key for blending these out), while the light and mid-tone shades were easy to blend out. The wear varied between seven and a half and eight hours for me, which is consistent with my past experiences using this formula.
Plum
PPermanent. $26.00.
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Step up your contoured eye looks with the Shade + Light Eye Contour Quad. Featuring four specially curated palettes with matte shades, these quads spotlight Kat Von D’s high pigment, silky, and blendable eye shadows in a covetable, coffin-shaped palette. Bring out the best in your eyes with a neutral base, and then use the contour, define, and highlight shades to create your ideal eye shape. Each quad includes an easy-to-follow how-to insert, illustrated by Kat Von D, so you can lift, define, widen, and narrow eyes with color.
