KVD Beauty Smoke is a permanent eye palette that retails for $26.00 and contains 0.21 oz.
Kat Von D Smoke Shadow + Light Quad ($26.00 for 0.21 oz.) contains four shades designed to work together and are named to help guide application--Base, Define, Contour, and Highlight--though you can obviously go wherever your creativity takes you. If you couldn't guess from the title, this is your traditional "smoky eye" pairing, though I think the more taupe-y gray gives it something more interesting than standard silver.
Step up your contoured eye looks with the Shade + Light Eye Contour Quad. Featuring four specially curated palettes with matte shades, these quads spotlight Kat Von D’s high pigment, silky, and blendable eye shadows in a covetable, coffin-shaped palette. Bring out the best in your eyes with a neutral base, and then use the contour, define, and highlight shades to create your ideal eye shape. Each quad includes an easy-to-follow how-to insert, illustrated by Kat Von D, so you can lift, define, widen, and narrow eyes with color.