The formula is supposed to be a "weightless, jelly eyeshadow" that has "full-pigment" and "high-impact sparkle" that "dries to a powder" for longwear. Of the four shades I tried, they were blendable, fairly pigmented, and long-wearing, but the struggle was in the application and in getting a smooth, even layer. I was only able to get one shade, Tiger's Eye, to blend out evenly, while the other three I tried had a tendency to clump up as I applied and blended them out.
They worked better applied all over a larger space with a fingertip than with brushes or to smaller areas; being able to spread and really work the product across the larger area prevented them from getting noticeably uneven. Once applied, they set quickly (definitely work one area at a time) to a powder-like finish that stayed in place for about eight and a half hours before I noticed creasing/flaking (the ones that went on unevenly were more likely to flake off).
The average rating based on all reviewed shade(s) in this formula is shown below.
These full-pigment eyeshadows will have you moonstruck. Kaja’s Sparkle Effect Technology combines crystal powders and metallic-coated glitter pearls to reflect light from all angles. The jelly formula sets in a flash, adding a high-impact sparkle that applies like a gel, dries to a powder, and comes in a range of energetic hues packed with topaz, diamond, and sapphire crystals.