Crave is a soft, golden copper with warm undertones and flecks of pink and gold sparkle paired with a metallic sheen. It had good pigmentation with a smooth, denser consistency that was lightly creamy and picked up well onto a brush. The eyeshadow applied well to bare skin and blended out with little effort. It had the impact of a dampened, metallic eyeshadow without the need to dampen one's brush. It stayed on well for eight and a half hours on me before I detected faint creasing.