Amethyst #3 is a light-medium purple with warm undertones and a matte finish. It had medium color payoff that was buildable to mostly opaque coverage with two to three layers. The texture was thinner, slightly chalky, but it blended out easily and was easy to work with overall--as long as the pigmentation wasn't a deal breaker. That thinness, though, made it harder to apply over any of the shimmers, which were thicker. It lasted for seven and a half hours on me.