Giorgio Armani Day (31) is a slightly cool-toned, very light white with a sparkle finish. It is a permanent eyeshadow that retails for $30.00 and contains 0.13 oz.
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Giorgio Armani Day (31) Eye Tint Liquid Eyeshadow ($30.00 for 0.13 oz.) seemed to have a translucent base with flecks of pale silver and white sparkle and some finer pearl. It had semi-sheer coverage, which didn't build up well from there regardless of whether I used a fingertip, separate synthetic brush, or the included applicator. The coverage was a far cry from the "vibrant color" advertised, and there was nothing that I could find that called the shade out as sheer on the brand's website. (It's even shown as opaque in the brand's "swatches.")
I found that the larger particles seemed to result in the product bunching up unevenly, so one layer was definitely best and then diffused with a fingertip, which moved the product around more effectively than the included applicator. The consistency was fairly watery and thin, though quick to dry down and did set for longer-wear. I didn't experience any of the sparkle coming off during the 14 hours it wore well for -- it started to look a little faded and faintly creased after that point.
This was consistent with the previous formula in its opacity, though I'd say the reformulation was a bit more forgiving when applied onto the lid as the sparkle in it was smaller.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Infused with pure color pigments and phosphorescent pearls, Eye Tint’s innovative technology delivers vibrant intense color for a buildable, no-feel finish. The water-infused formula seamlessly blends and instantly adheres to the eyelid for 16 hours of smudge and crease-proof wear. The upgraded multi-purpose applicator allows for precise application to create endless eyeshadow, eyeliner and smoky-eye looks. Now available in 24 shades and 4 modern finishes of Smoke, Silk, Acqua, and Chrome.
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