Eye Tint Liquid Eyeshadow

The formula is supposed to have "vibrant, intense color" with a "buildable, no-feel finish" that lasts for "16 hours of smudge and crease-proof wear." It's a reformulation of the original Eye Tints, which had a similar liquid format but came with a higher price tag ($38, but they included more product, which isn't always a good thing!), but it's substantially different in feel, application, and pigmentation.

Where the formula goes right is that once the product dried down, it stayed put well. They lasted well for 12 to 14 hours without creasing and only started to look a bit faded from there. The line has quite a few shades, but of the ones I tried, they tended to be sheerer and worked better as a wash of color. They definitely did not live up to the "vibrant, intense color" claim.

The consistency was watery, thin, and didn't apply as well with fingertips or a separate brush as a result. Fingertips and brushes tended to push the product around, and it was best applied in small, circular motions with the included applicator. The accumulated product within the applicator seemed to help the product stay in place better, which yielded more even and higher coverage (though still not "vibrant" or "intense"). It dried down quickly but felt flexible and comfortable to wear, and I could just barely blend out the edges once set if had to.

The brand calls out four finishes but provides no real descriptions of them. The best I could tell was that Smoke was matte, Silk was more pearlescent, Acqua was sheerer and more sparkly, and Chrome was likely more metallic.

They're a miss based on how they're marketed, but if you're someone who loves a sheer wash of one-and-done color, then the appropriate your-skin-but-better kind of shade might make it a formula worth trying, since it was long-wearing and sat well on my lids.