New in Town is a bright, light golden beige with strong, warm undertones and a sparkling, shiny finish. It had good color coverage, but it needed to be applied with a fingertip for fuller coverage (and this method also minimized fallout). The brand recommended that it be applied with a fingertip for "maximum application," which I found to be true.
The texture was more densely-packed into the pan, slightly creamy to the touch, and felt similar to the brand's Block Party eyeshadows but not quite as emollient. When applied with a dry brush, there was light fallout, and with a fingertip, there was just a few stray flecks. The product went on evenly and smoothly to bare skin. The majority of the product was intact after eight hours of wear but there was light fallout over time.
MATTE SHADES: Mica, Caprylic/Capric Triglyceride, Dimethicone, Silica, PTFE, Synthetic Wax, Kaolin, Boron Nitride, Isoeicosane, Phenoxyethanol, Hydrogenated Lecithin, Water, May Contain: Iron Oxides (CI 77499) Red 40 Lake (CI 16035) Iron Oxides (CI 77491) Carmine (CI 75470) Ultramarines (CI 77007) Iron Oxides (CI 77492) Yellow 5 Lake (CI 19140) SHIMMER SHADES: Mica, Calcium Aluminum Borosilicate, PTFE, Octyldodecyl Stearoyl Stearate, Cetearyl Ethylhexanoate, Synthetic Wax, Calcium Sodium Borosilicate, Dimethicone, Jojoba Esters, Lauroyl Lysine, Polyglycerin-3, Glyceryl Caprylate, Caprylyl Glycol, Phenoxyethanol, Tin Oxide, Acacia Decurrens Flower Wax, Helianthus Annuus (Sunflower) Seed Wax, May Contain: Iron Oxides (CI 77499) Iron Oxides (CI 77491) Titanium Dioxide (CI 77891) Iron Oxides (CI 77492) Carmine (CI 75470) Manganese Violet (CI 77742)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.