ColourPop That's Deep is a slightly warm-toned, medium-dark purple with a pearl finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
That's Deep is a medium-dark purple with subtle, warm undertones and a pearly sheen. It had intense pigmentation in a single layer, which applied evenly to bare skin as the consistency was smooth, lightly creamy, but ended up being a little too emollient to work with using a dry brush on my lid as it did not want to stick/adhere as well as anticipated. It needed more pressure to be pressed onto the skin than was comfortable on my eye (with a brush), so you'll likely want to use this with a dampened brush or a fingertip for the best adhesion. It stayed on nicely for eight hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.