ColourPop Luv That 4 U is a slightly warm-toned, medium purple with a frost finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
ColourPop Luv That 4 U Pressed Powder Pigment ($4.50 for 0.04 oz.) is a medium purple with subtle, warm undertones and a sparkling finish. It had a dense, firmer texture that was packed into the pan and felt drier to the touch, though it could have been from the larger sparkles throughout. The pigmentation was opaque, but the first couple of layers had to be worked through before it became easier to pick up with a brush. It stayed on well for eight hours but had some fallout over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.