Iconic is a medium-dark cobalt blue with strong, cool undertones and a mostly matte finish. It had nearly opaque color coverage that was buildable to full coverage with a second layer. The texture was slightly thinner and drier compared to most eyeshadows in the palette. It stayed on well for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.