ColourPop HTML is a very cool-toned, dark aqua with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
HTML is a bright, darker blue-based aqua with a matte finish. It had rich color coverage paired with a soft, smooth consistency that was blendable and lightly powdery in the pan but not prone to fallout during application. It stayed on nicely for eight hours before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.