ColourPop Down to Urth is a neutral-toned, dark taupe with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Down to Urth is a deep, olive brown with subtle, warm undertones and a matte finish. The eyeshadow had semi-opaque, buildable color coverage paired with a moderately powdery consistency. There was noticeable fallout during application, so I'd recommend using it with a primer and a lighter hand to minimize fallout. It wore nicely for seven and a half hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Synthetic Fluorphlogopite, Dimethicone, Aluminum Calcium Sodium Silicate, Magnesium Myristate, Lauroyl Lysine, Boron Nitride, Calcium Sodium Borosilicate, Silica, Dimethiconol, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide. May Contain: Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Bronze Powder (CI 77400), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Copper Powder (CI 77400), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.