ColourPop What If is a very cool-toned, very dark fuchsia with a satin finish. It is a permanent lipstick that retails for $10.00 and contains 0.12 oz.
ColourPop What If Lux Lipstick ($7.00 for 0.12 oz.) is a deep, raspberry pink with cool, blue undertones and a cream finish. It had good color coverage, though it wasn't opaque, in a single layer. The lipstick had a creamy consistency that felt lightweight and was comfortable to apply, but it was prone to settling in my lip lines (which worsened over time) and did not apply as evenly along the edges as it should have. This shade wore well for six hours, left a stain behind, and was neither drying nor hydrating on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
this luxurious lipstick is packed full of the finest pigments to give you long-lasting shades made for every skin tone. our next-level formula glides on effortlessly with a comfy feel and is infused with antioxidant-rich pomegranate to help hydrate and nourish lips. comes in 2 lux finishes: blur, a silky, velvety soft texture for a soft-focus blurred effect and crème, a super creamy texture for full coverage colour.