ColourPop 27 is a moderately warm-toned, dark plum with a cream finish. It is a permanent lipstick that retails for $10.00 and contains 0.12 oz.
ColourPop 27 Lux Lipstick ($7.00 for 0.12 oz.) is a deep, reddish-plum with subtle, warm undertones and a satin finish. It had rich color payoff that applied evenly and smoothly in a single stroke and glided across my lips without tugging. The consistency was lightly creamy, smooth, though it definitely wore down to a more matte finish within a couple of hours (seemed faster than average with this type of finish) and felt a touch clingy. The color stayed on well for five hours on me and was non-drying.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This full coverage lipstick is packed full of the finest pigments to give you long wearing, true color in shades made for every skin tone. This formula glides on like butter and has a creamy matte finish. Our exclusive LUX blend of Acai, Jojoba and Pomegranate Seed butters hydrate and keep your lips looking fresh AF. Natural antioxidants protect your lips from environmental stressors and premature aging.