ColourPop Truly Iconic 9-Pan Shadow Palette (Plastic) ($12.00 for 0.28 oz.) is a cooler-toned neutral color story that included more muted and gray-based browns and taupes paired with fairly light shimmers. The formulas for the eyeshadows in the palettes made for Target seemed slightly different than the brand's average formula. The shimmers were more loosely-pressed and a little dry, which made them more prone to fallout during application and using a firmer, flatter brush and/or fingertip seemed to help them adhere more evenly. The matte shades seemed less powdery compared to the brand's typical mattes and slightly thinner, though in a neutral way, as they seemed to apply evenly and blend out without issues overall.