Colour Pop Rum is a moderately warm-toned, medium-dark brown with a pearl finish. It is a limited edition eyeliner that retails for $6.00 and contains 0.11 oz.
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Colour Pop Rum Crème Gel Colour ($6.00 for 0.11 oz.) is a deep bronze with warm undertones and a metallic sheen. It had opaque pigmentation in a single layer that applied evenly and smoothly across my skin with both a flat, synthetic brush (more for applying it as an eyeshhadow or base) as well as a synthetic, angled liner brush. The consistency was smooth, emollient without being too wet or slippery, and dried down fast enough not to get into fine lines but still had time to play to smudge or soften the edge. It wore well for nine hours before fading a bit on my lower lash line.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Precision of a liquid with the ease of a gel based formula. Apply with a brush, we like a super fine, firm and synthetic angled brush. Dip tip of the brush, coat both sides – be careful not to pick up too much product! Work quickly, as the formula becomes transfer resistant once it dries. Do NOT leave opened for long periods of time or it will dry out and you will be sad. Be sure to close the lid tightly after each use.
Isododecane, Trimethylsiloxysilicate, Polyethylene, Cyclopentasiloxane, Cyclohexasiloxane, Synthetic Beeswax, Disteardimonium Hectorite, Propylene Carbonate, Silica, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Copper Powder (CI 77400), Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891).