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Copper Charge (Matte) is a deep, rusty brown with warm, red undertones and a matte finish. It had nearly opaque color payoff in a single stroke, which applied fairly evenly and fluidly across my lash line as it didn't tug. The texture had light slip, so it didn't feel "wet" or traditionally creamy but wasn't stiff to work with.
It deposited very quick-setting color that didn't smudge readily, which translated to longer-wear. The majority of the product was still in good condition after 12 hours of wear with minimal migration to the very outer corner of my lash line, and I'd gauge the remaining color at the 16-hour mark at 60-70%--visible but definitely not as thick of a line and less intense.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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