Chanel La Precieuse (317) is a moderately cool-toned, light-medium red with a matte finish. It is a limited edition lipstick that retails for $38.00 and contains 0.12 oz.
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Chanel La Precieuse (317) Rouge Allure Velvet Matte Lipstick ($34.00 for 0.12 oz.) is a vibrant, medium-dark blue-based red with a matte finish. It had rich, opaque color coverage, and the color glided on evenly and smoothly fairly well. It wore well for seven and a half hours, but it was drying on me. MAC Glam (DC, $15.00) is similar. MAC RiRi Woo (LE, $15.00) is darker, more matte. NARS Dragon Girl (P, $25.00) is also darker. NARS Luxembourg (P, $25.00) is similar. MAC Ronnie Red (LE, $15.00) is similar. MAC MAC Red (P, $15.00) is similar. Guerlain Calligraphy #5 (LE) is pinker. Dior Marilyn (LE, $36.00) is similar. Chanel Rouge Byzantin (LE, $34.00) is less matte. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Elevating matte to a new elegance, this next-generation, non-drying matte lipstick glides on lips with intensely rich colour and a sumptuously soft, velvet matte finish.