The formula is supposed to have "bold, one-swipe color" paired with a "comfortable, creamy-matte finish" that is hydrating. The pencil includes a built-in sharpener as well. There's a lightly sweetened, herbal lemon scent but no discernible taste (similar to past Bite lip products). The texture felt impossibly creamy when swatched--almost like it was melting--and definitely "buttery" was the descriptor that came to mind, but the impressive part was that it did not feel like it melted on my lips.
I was concerned that the product would be too soft and too readily applied to lips, but instead, it just skated on with rich coverage delivered in a single stroke. I felt like I didn't even have to apply a full layer across my lips (as the pencil tip doesn't cover an entire lip area) as there was enough pigmentation to cover my lips by pressing and gently rubbing them together.
As I swatched and applied each shade, I found that they were particularly flattering on as they went on smoothly, didn't emphasize lip lines or lip texture, and had even coverage. They were comfortable to wear with moderate slip, though I didn't personally experience the product feathering or bleeding on me (but keep in mind, I'm not prone to either). They lasted between four and six hours with deeper shades lasting longer and having subtle stains left behind. The formula felt lightly to moderately hydrating over time.
The average rating based on all reviewed shade(s) in this formula is shown below.
This high-performance crayon, supercharged with superfoods pomegranate oil and wild African mango, delivers bold, one-swipe color with a comfortable, creamy-matte finish. And, with its slim design and built-in sharpener, it’s super easy to apply.