Lula

Lula is a muted, medium-dark taupe brown with neutral-to-warm undertones and a matte finish. The pigmentation was fully opaque, while the texture was smooth, not too thin, and it wasn't too firm or too soft in the pan, which made it the type of matte that was easy to apply and blend out while still getting true-to-pan coverage out of it. It wore for just over eight hours on me. Danessa Myricks Exposed (P, $18.00) is lighter (95% similar). Tarte Profesh (PiP, ) is cooler (95% similar). Huda Beauty Musk (PiP, ) is warmer (90% similar). Bobbi Brown Slate (P, $22.00) is darker, cooler (90% similar). Bad Habit Mona (PiP, ) is lighter, warmer (90% similar). Bobbi Brown Stone (LE, $22.00) is darker, less pigmented, warmer (90% similar). Terra Moons Decadent (P, $6.00) is darker, cooler (90% similar). Sydney Grace Cortado (LE, $5.25) is lighter, warmer (90% similar). NABLA Cosmetics Dogma (PiP, $8.00) is darker, cooler (90% similar). Sydney Grace Puppy (P, $5.25) is lighter, cooler (90% similar). Giorgio Armani Camel Smoke (23) (DC, $39.00) is warmer (90% similar). ColourPop Fickle Fate (PiP, $4.50) is darker, warmer (90% similar). Makeup Atelier Natural Brown #3 (P, ) is lighter (90% similar). Becca Cognac (LE, ) is warmer (90% similar). Anastasia B5 (Norvina Vol. 4) (LE, ) is darker, cooler (90% similar). Makeup Atelier Natural Chestnut #4 (P, ) is warmer (90% similar). Makeup Geek Bandwagon (DC, $6.00) is cooler (90% similar). LORAC Clay (PiP, $19.00) is lighter (95% similar). bareMinerals Vow (LE, ) is cooler (90% similar). Anastasia Warm Taupe (P, $12.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

• Brand Description