Lula

Lula is a muted, medium-dark taupe brown with neutral-to-warm undertones and a matte finish. The pigmentation was fully opaque, while the texture was smooth, not too thin, and it wasn't too firm or too soft in the pan, which made it the type of matte that was easy to apply and blend out while still getting true-to-pan coverage out of it. It wore for just over eight hours on me. Tarte Profesh (PiP, ) is cooler (95% similar). Danessa Myricks Exposed (P, $18.00) is lighter (95% similar). Bobbi Brown Slate (P, $22.00) is darker, cooler (90% similar). Huda Beauty Musk (PiP, ) is warmer (90% similar). Bad Habit Mona (PiP, ) is lighter, warmer (90% similar). Bobbi Brown Stone (LE, $22.00) is darker, less pigmented, warmer (90% similar). Terra Moons Decadent (P, $6.00) is darker, cooler (90% similar). NABLA Cosmetics Dogma (PiP, $8.00) is darker, cooler (90% similar). Sydney Grace Cortado (LE, $5.25) is lighter, warmer (90% similar). Sydney Grace Puppy (P, $5.25) is lighter, cooler (90% similar). ColourPop Fickle Fate (PiP, $4.50) is darker, warmer (90% similar). Giorgio Armani Camel Smoke (23) (DC, $39.00) is warmer (90% similar). Makeup Atelier Natural Brown #3 (P, ) is lighter (90% similar). Anastasia B5 (Norvina Vol. 4) (LE, ) is darker, cooler (90% similar). Becca Cognac (LE, ) is warmer (90% similar). Makeup Atelier Natural Chestnut #4 (P, ) is warmer (90% similar). Makeup Geek Bandwagon (DC, $6.00) is cooler (90% similar). LORAC Clay (PiP, $19.00) is lighter (95% similar). bareMinerals Vow (LE, ) is cooler (90% similar). Anastasia Warm Taupe (P, $12.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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