Rose is a soft, medium pink with warm undertones and a semi-matte finish. It looked more matte in the pan, but it seemed to absorb the natural oils on my skin and looked more natural on, and it seemed to appear darker on than in the pan after a few minutes of wear. It had buildable color payoff from medium to semi-opaque (three layers). The texture was smooth but more firmly pressed in the pan, and it was hard to pickup too much product on the brush, which would be a good thing for someone who prefers building their blush or wants lighter coverage. Once on, the color wore well for eight hours.