Natasha Denona Sunrise Eyeshadow Palette Swatches ($65.00 for 0.67 oz.) is a new, permanent palette designed to complement the Sunset palette. It’s smaller than the original 15-pan palettes (like Sunset), which contain 1.20 oz. and retail for $129.00 (or $107.50/oz.). I’m thrilled to see this smaller size, which is more like the size of the average eyeshadow palette.
Sunrise is actually most cost effective, even on a per-ounce basis, as it is $97.01/oz. Each shade in Sunrise is 0.044 oz., and for reference, a full-sized eyeshadow is typically 0.05 oz. (like MAC and Urban Decay). The palette launches June 3rd at Sephora, Beautylish, Selfridges, Cult Beauty, and FeelUnique.
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