Moira Navy, Purple, Dark Brown, Brown Statement Gel Liners Reviews & Swatches
Navy
Moira Navy Statement Gel Liner ($5.00 for 0.009 oz.) is a blackened navy blue with strong, cool undertones and a matte finish.
- Semi-opaque, buildable pigmentation
- Lightly creamy, smooth, easy to apply in a fluid motion
- Applied fairly evenly and dried down quickly (but not too quickly!)
- Long-wearing (8 hours on lower lash line)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Haus Labs Navy Matte (P, $22.00) (100% similar).
- Charlotte Tilbury Super Blue (Matte) (PiP, ) is warmer (95% similar).
- NARS Darklight (P, $24.00) is lighter (95% similar).
- About Face Blue is the New Black (P, $13.00) is more shimmery (95% similar).
- MAC Can You Chill (LE, $16.00) is more shimmery, lighter (95% similar).
- Sephora Endless Night (62) (P, $11.00) is lighter (95% similar).
- Maybelline Striking Navy (P, $9.99) is lighter, warmer (90% similar).
- Marc Jacobs Beauty Over(night) (P, $25.00) is more shimmery, lighter (90% similar).
- Wayne Goss Blue Sapphire (P, $14.00) is lighter, warmer (90% similar).
- NABLA Cosmetics Midnight Blue (P, $18.00) is lighter, warmer (90% similar).
Formula Overview
$5.00/0.009 oz. - $555.56 Per Ounce
The formula is supposed to have "high color payoff" with "all-day wear" that "easily glides on" and is "waterproof." The majority of the range was quite pigmented in a single stroke and easily built up to full coverage. The texture was smooth, creamy without being emollient, and quick to set into place.
They had more average wear than I expected; most of the shades lasted only a few hours on my water line and about eight hours on my lower lash line (which is a solid formula for my experience but not stellar wear). If I ran swatches under water, they didn't smudge or run, so I was surprised they weren't longer-wearing in practice on my eyes.
Browse all of our Moira Statement Gel Liner swatches.
Ingredients
Cyclopentasiloxane，Paraffin, Microcrystalline Wax, Synthetic Wax, Diisostearyl Malate, Tocopheryl Acetate, Silica, May Contain/Peut Contenir/Puede Contener (+/-): Prussian Blue (CI 77510), Iron Oxide Black (CI 77499), Red 6 (CI 15850).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Navy
PPermanent. $5.00.
Purple
Moira Purple Statement Gel Liner ($5.00 for 0.009 oz.) is a brighter, light-medium purple with warm, pink undertones and a mostly matte finish.
- Semi-opaque, buildable pigmentation
- Lightly creamy, smooth, easy to apply in a fluid motion
- Applied fairly evenly and dried down quickly (but not too quickly!)
- Long-wearing (8 hours on lower lash line)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Maybelline Purple Pop (LE, $8.99) (100% similar).
- ColourPop Spring Break (P, $7.00) is lighter (95% similar).
- Lethal Cosmetics Fidelity (P, $15.50) is darker (90% similar).
- Urban Decay Shock (LE, $22.00) is lighter (90% similar).
- ColourPop Piggy Bank (DC, $7.00) is cooler (85% similar).
- Makeup Geek Orchid (DC, $9.00) is lighter, warmer (80% similar).
Formula Overview
$5.00/0.009 oz. - $555.56 Per Ounce
The formula is supposed to have "high color payoff" with "all-day wear" that "easily glides on" and is "waterproof." The majority of the range was quite pigmented in a single stroke and easily built up to full coverage. The texture was smooth, creamy without being emollient, and quick to set into place.
They had more average wear than I expected; most of the shades lasted only a few hours on my water line and about eight hours on my lower lash line (which is a solid formula for my experience but not stellar wear). If I ran swatches under water, they didn't smudge or run, so I was surprised they weren't longer-wearing in practice on my eyes.
Browse all of our Moira Statement Gel Liner swatches.
Ingredients
Cyclopentasiloxane，Paraffin, Microcrystalline Wax, Synthetic Wax, Diisostearyl Malate, Tocopheryl Acetate, Silica, May Contain/Peut Contenir/Puede Contener (+/-): Prussian Blue (CI 77510), Iron Oxide Black (CI 77499), Red 6 (CI 15850).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Purple
PPermanent. $5.00.
Dark Brown
Moira Dark Brown Statement Gel Liner ($5.00 for 0.009 oz.) is a medium brown with subtle, warm yellow undertones and a matte finish.
- Medium buildable pigmentation
- Lightly creamy, could have been smoother/more fluid
- Applied somewhat evenly and dried down quickly (but not too quickly!)
- Long-wearing (8 hours on lower lash line)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- MAC Long Espresso (P, $17.00) is lighter, warmer (95% similar).
- Natasha Denona Brown (P, $24.00) is lighter, warmer (95% similar).
- ColourPop Stew (LE, $7.00) is warmer (90% similar).
- Marc Jacobs Beauty (Brown)ie (P, $25.00) is lighter, warmer (90% similar).
- Urban Decay Bourbon (P, $22.00) is more shimmery, lighter, warmer (90% similar).
- MAC Photogravure (PiP, $17.00) is warmer (90% similar).
- ColourPop Woodsy (LE, $7.00) is lighter, warmer (90% similar).
- ColourPop Sincerely Yours (LE, $7.00) is more shimmery (90% similar).
- Chanel Mat Taupe (932) (P, $34.00) is lighter, warmer (90% similar).
- Makeup Geek Spice (DC, $9.00) is lighter (80% similar).
Formula Overview
$5.00/0.009 oz. - $555.56 Per Ounce
The formula is supposed to have "high color payoff" with "all-day wear" that "easily glides on" and is "waterproof." The majority of the range was quite pigmented in a single stroke and easily built up to full coverage. The texture was smooth, creamy without being emollient, and quick to set into place.
They had more average wear than I expected; most of the shades lasted only a few hours on my water line and about eight hours on my lower lash line (which is a solid formula for my experience but not stellar wear). If I ran swatches under water, they didn't smudge or run, so I was surprised they weren't longer-wearing in practice on my eyes.
Browse all of our Moira Statement Gel Liner swatches.
Ingredients
Cyclopentasiloxane，Paraffin, Microcrystalline Wax, Synthetic Wax, Diisostearyl Malate, Tocopheryl Acetate, Silica, May Contain/Peut Contenir/Puede Contener (+/-): Prussian Blue (CI 77510), Iron Oxide Black (CI 77499), Red 6 (CI 15850).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Dark Brown
PPermanent. $5.00.
Brown
Moira Brown Statement Gel Liner ($5.00 for 0.009 oz.) is a medium brown with warm undertones and a matte finish.
- Medium buildable pigmentation
- Lightly creamy, could have been smoother/more fluid
- Applied somewhat evenly and dried down quickly (but not too quickly!)
- Long-wearing (8 hours on lower lash line)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Bourbon (P, $22.00) is more shimmery, darker (95% similar).
- Marc Jacobs Beauty (Brown)ie (P, $25.00) is darker (95% similar).
- NARS Sorrento (P, $26.00) is darker, cooler (90% similar).
- ColourPop Groundbreaker (LE, $7.00) is more shimmery, cooler (85% similar).
- Urban Decay Hustle (P, $22.00) is more shimmery, darker (85% similar).
- Natasha Denona Brown (P, $24.00) is darker, cooler (85% similar).
- Sephora Chocolate Brown Shimmer (P, $13.00) is more shimmery (85% similar).
- ColourPop Rum (LE, $7.00) is more shimmery (85% similar).
- Urban Decay Double Life (P, $22.00) is more shimmery, cooler (85% similar).
- MAC Skip the Waitlist (P, $23.00) is more shimmery, darker, cooler (85% similar).
Formula Overview
$5.00/0.009 oz. - $555.56 Per Ounce
The formula is supposed to have "high color payoff" with "all-day wear" that "easily glides on" and is "waterproof." The majority of the range was quite pigmented in a single stroke and easily built up to full coverage. The texture was smooth, creamy without being emollient, and quick to set into place.
They had more average wear than I expected; most of the shades lasted only a few hours on my water line and about eight hours on my lower lash line (which is a solid formula for my experience but not stellar wear). If I ran swatches under water, they didn't smudge or run, so I was surprised they weren't longer-wearing in practice on my eyes.
Browse all of our Moira Statement Gel Liner swatches.
Ingredients
Cyclopentasiloxane，Paraffin, Microcrystalline Wax, Synthetic Wax, Diisostearyl Malate, Tocopheryl Acetate, Silica, May Contain/Peut Contenir/Puede Contener (+/-): Prussian Blue (CI 77510), Iron Oxide Black (CI 77499), Red 6 (CI 15850).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nothing quite like a super deep, very cool toned navy to make green eyes pop like crazy and I love the looks of this one!
The brand did the navy shade really well – it’s a hard shade to get right at any time and especially in a matte format.
Psst… Thought I was losing my mind but it does appear the “dark brown” and “brown” swatch is the same picture.
Oh I just realized the “Brown” swatch is there with the “Dark Brown” swatch in the “Brown” product, but still should probably be taken down from being linked with the “Dark Brown” product.
Fixed!