Iconic London Cheeky Coral Sheer Blush Review & Swatches
Iconic London Cheeky Coral Sheer Blush ($27.00 for 0.42 oz.) is a medium coral with warmer, more orange-leaning undertones and a matte finish. It had a particularly watery and fluid texture initially, cool as it hit my skin, but it dried down in about 10 seconds to a mostly matte finish.
The product had very sheer color coverage in each layer, even if applied more heavily, because the texture leant itself to being spread out readily. I didn’t have any issues applying on top of foundation or just over bare skin. It stayed on nicely for seven and a half hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Sydney Grace Georgia Peach (LE, $9.00) is cooler (95% similar).
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- Melt Cosmetics Honey Thief (P, $22.00) is darker, cooler (95% similar).
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- Lethal Cosmetics Nectar (P, $15.50) is more shimmery, cooler (90% similar).
- Sephora Charmed (P, $14.00) is warmer (90% similar).
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- Tarte Vibrant (LE, $29.00) is darker, cooler (90% similar).
$27.00/0.42 oz. - $64.29 Per Ounce
The formula is supposed to have a "veil of soft-focus colour" with a "gel-to-watercolour formula" that can be built up if desired. The characterstic that will make or break whether this is a go-to is in the name: sheer. It ended up have incredibly sheer coverage--a veil, indeed!--applied, though it could be built up after waiting for each layer to drydown. The formula was less dewy than I expected and had a more full-on drydown, but it was conducive to building up product.
The consistency was thin, watery with some susbstance to it (the "gel" feel) and spreadable. I liked applying some to the back of my hand, then gently tapping a small amount to my skin and going back for more as necessary. The formula dried down in about 10 to 15 seconds, faster when less product was used (and more didn't give more coverage, just required one to spread it out across a larger area).
Once in place, the product lasted between seven and eight hours on me.
Browse all of our Iconic London Sheer Blush swatches.
Aqua (Water), Dimethicone, Cetyl Peg/Ppg 10/1 Dimethicone, Isododecane, Glycerin, Talc, Phenoxyethanol, Sodium Chloride, Magnesium Sulfate, Synthetic Wax, Sodium Dehydroacetate, Disteardimonium Hectorite, Potassium Sorbate, Polysilicone 11, Dimethiconol, Benzoic Acid, Hydrogen Dimethicone, Propylene Carbonate, Dehydroacetic Acid, Aluminum Hydroxide, Ethylhexylglycerin, Marrubium Vulgare Extract, Isopropyl Titanium Triisostearate, Citric Acid. May Contain +/ +/--: CI 77 891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 73360 (Red 30 Lake), CI 42090 (Blue 1 Lake).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I have to say, as a blush, it looks almost invisible on your cheeks Christine – sheer is not quite the word! Hmm – I think a little more pigmentation is needed here.