Iconic London Berry Boom Sheer Blush ($27.00 for 0.42 oz.) is a deep plum with subtle, warm undertones and a matte finish, once set. The cream blush had a very fluid, watery consistency that was lightweight and slightly gel-like.
It had sheer coverage, just as marketed, that had to be layered in order to see greater coverage, and I do mean layered as simply applying more from the get-go resulted in product needing to be spread out over a larger area in order to appear blended. The formula worked well over bare skin as well as on top of foundation as it wasn’t prone to lifting up base products. It stayed on well for seven and a half hours before fading a bit.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Tom Ford Beauty Courchevel (Blush) (LE, ) is more shimmery (90% similar).
- Bite Beauty Cerise (P, $24.00) is brighter, warmer (85% similar).
- Bite Beauty Biscotti (P, $24.00) is more shimmery, lighter, cooler (80% similar).
- Bobbi Brown Island Plum (P, $36.00) is more shimmery, lighter, cooler (80% similar).
- Tom Ford Beauty Sublimate (Shade) (LE, ) is more shimmery, lighter (80% similar).
- Anastasia Velvet (PiP, ) is more shimmery, lighter, cooler (80% similar).
- NARS Almeria (LE, $30.00).
$27.00/0.42 oz. - $64.29 Per Ounce
The formula is supposed to have a "veil of soft-focus colour" with a "gel-to-watercolour formula" that can be built up if desired. The characterstic that will make or break whether this is a go-to is in the name: sheer. It ended up have incredibly sheer coverage--a veil, indeed!--applied, though it could be built up after waiting for each layer to drydown. The formula was less dewy than I expected and had a more full-on drydown, but it was conducive to building up product.
The consistency was thin, watery with some susbstance to it (the "gel" feel) and spreadable. I liked applying some to the back of my hand, then gently tapping a small amount to my skin and going back for more as necessary. The formula dried down in about 10 to 15 seconds, faster when less product was used (and more didn't give more coverage, just required one to spread it out across a larger area).
Once in place, the product lasted between seven and eight hours on me.
Browse all of our Iconic London Sheer Blush swatches.
Aqua (Water), Dimethicone, Cetyl Peg/Ppg 10/1 Dimethicone, Isododecane, Glycerin, Talc, Phenoxyethanol, Sodium Chloride, Magnesium Sulfate, Synthetic Wax, Sodium Dehydroacetate, Disteardimonium Hectorite, Potassium Sorbate, Polysilicone 11, Dimethiconol, Benzoic Acid, Hydrogen Dimethicone, Propylene Carbonate, Dehydroacetic Acid, Aluminum Hydroxide, Ethylhexylglycerin, Marrubium Vulgare Extract, Isopropyl Titanium Triisostearate, Citric Acid. May Contain +/ +/--: CI 77 891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 73360 (Red 30 Lake), CI 42090 (Blue 1 Lake).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.