Glossier Beam Cloud Paint ($18.00 for 0.33 oz.) is a soft, light-medium coral with warm, orange tones and a natural finish. It had sheer, buildable color coverage (semi-opaque with three layers) that sat particularly well on my skin, as it seemed to have a natural finish despite not being dewy or wet in feel. The consistency was thin, like a watery gel, and easy to spread across my cheeks for a natural stain-like appearance. It wore well for eight and a half hours on me before fading noticeably.
- Too Faced Apricot in the Act (Blush) (PiP, ) is more shimmery, more muted, cooler (90% similar).
- MAC Like Me, Love Me (P, $29.00) is less glossy (90% similar).
- Make Up For Ever B306 (P, $23.00) is more shimmery (90% similar).
- Kevyn Aucoin Dolline (P, $37.00) is less glossy (90% similar).
- Tarte Heir (LE, $29.00) is more pigmented, less glossy (90% similar).
- Makeup Geek Bliss (DC, $9.99) is lighter (90% similar).
- Surratt Beauty Parfait (P, $32.00) is more shimmery, darker (90% similar).
- MAC Immortal Flower (LE, $24.00) is more pigmented, less glossy (90% similar).
- Illamasqua Flirtatious (LE, $26.00) is brighter (95% similar).
- Charlotte Tilbury Smokey Eye Beauty (Cheek Pop) (LE, $40.00) is lighter, more muted (85% similar).
$18.00/0.33 oz. - $54.55 Per Ounce
The formula is supposed to have a "pillowy, gel-cream" texture that is "seamless, sheer, and buildable" that is designed to be applied with fingertips to the cheeks for a "healthy, flushed-from-within-glow." Their strength is in their airy, gel-like texture that's ultra-lightweight but more substantial than a runnier, watery cheek color, so I felt like it was a bit easier to spread the color onto my cheek area and get an even application of color early on. They were easy to work with on bare skin, and the texture worked well without any makeup as it sat naturally on the skin and let my natural skin texture and finish come through.
They worked fairly well over foundation but creamier foundations that don't set as well did not seem to play as well with it as some (I had great results layering the formula over Tarte's Rainforest of the Sea but less stellar results over ColourPop's No Filter Foundation). I liked application with fingertips or a stippling brush, but I tend to prefer fingertip application as it seems to allow me to cover a greater area with less possibility of disturbing my base products, though for blending more dried down color, a brush is better.
The coverage was as described--sheer and buildable--but they're going to be best suited for someone who prefers the look of a cheek stain over more opaque or pigmented color. They absolutely had a natural finish; they did not feel tacky after application, but they never looked flat or matte to me. They're buildable with the respect of getting slightly more coverage and a deeper, less watercolor-esque application with two to three layers. I preferred to build up in layers for best improvement in coverage as applying more seemed to end up with product across a larger area than more intense coverage. The blushes lasted between seven and nine hours on me.
I didn't love the packaging, because I felt like too often a small squeeze pushed out more product than necessary and often seemed to squeeze a little more out even after I had released pressure.
Browse all of our Glossier Cloud Paint swatches.
Aqua/Water/Eau, Cyclopentasiloxane, Methyl Trimethicone, Butylene Glycol, PEG-10 Dimethicone, Mica, Dicaprylyl Carbonate, Neopentyl Glycol Diheptanoate, Disteardimonium Hectorite, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Pentylene Glycol, Magnesium Sulfate, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Phenoxyethanol, Triethoxycaprylylsilane, Ethylhexylglycerin, Aluminum Hydroxide, Disodium EDTA, Soluble Collagen, Polyglyceryl-2 Triisostearate, Silica, Tin Oxide. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Red 30 Lake (CI 73360), Yellow 6 Lake (CI 15985).