Dior Icone (720) Rouge Dior Forever Liquid Lacquer Review & Swatches
Icone (720)
Dior Icone (720) Rouge Dior Forever Liquid Lacquer ($45.00 for 0.2 oz.) is a muted, medium-dark pink with subtle, warm undertones and a lightly glossy, cream finish.
- Opaque pigmentation
- Lightweight, very fluid, easy to apply
- Applied evenly and “set” within 10 seconds to transfer-resistant, comfortable finish
- Long-wearing (10 hours of 12 hours claimed), hydrating
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Still Crazy (P, $10.00).
- Urban Decay Ravenswood (P, $19.00).
- MAC As If I Care (P, $23.00).
- Make Up For Ever Upbeat Mauve (172) (P, $23.00).
- Besame Dusty Rose 1969 (PiP, $22.00).
- Tarte Escape (P, $21.00).
- Bobbi Brown Babe (P, $29.00).
- Coloured Raine Foxy Lady (P, $17.00).
- Burberry Pomegranate (253) (P, $34.00).
- Lisa Eldridge Rose Official (P, $36.00).
Formula Overview
$45.00/0.2 oz. - $225.00 Per Ounce
The formula is supposed to be "transfer-proof" with "ultra-pigmented color and lacquer-like shine." The brand noted that it is a "bi-phase formula," which means it needs to be shaken for "5 seconds" prior to use, but once applied, it will last for "12 hours." The formula applied to lips and "set" was high-shine, mostly opaque in coverage, and very long-wearing (10 hours) while being hydrating and comfortable to wear.
One issue I had, which is kind of a new-to-me-issue in my life blogging about beauty, is that the product spilled out of the tube when placed on a surface horizontally (e.g. for photos). I can't recall this happening except for when a product's packaging has been defective and the stopper product (plastic insert) came out with the applicator. This didn't seem to be the case here. Given how unusual this is, since I routinely photograph products the same way (laying the tube flat), I do consider it a pretty big flaw as you'll always have to take care to keep it upright.
The texture was very fluid, almost watery in a way, but it felt more like a lightweight gel when applied to my lips. I noticed a slight tingling sensation for the first five to 10 seconds, and it had a stronger scent that was reminiscent of paint and a hint of floral fragrance. I didn't notice that the paint-like smell lingered beyond the first 10 seconds, though.
They are comparable to formulas like Urban Decay Vice Lip Bond and Maybelline Super Stay Vinyls.
Browse all of our Dior Rouge Dior Forever Liquid Lacquer swatches.
Ingredients
#19013 ISODODECANE • DIPHENYL DIMETHICONE • TRIOCTYLDODECYL CITRATE • POLYURETHANE-1 • DISILOXANE • DI-C12-13 ALKYL TARTRATE • BIS-HYDROXYETHOXYPROPYL DIMETHICONE/IPDI COPOLYMER ETHYLCARBAMATE • ALCOHOL • DIPENTAERYTHRITYL PENTAISONONANOATE • PARFUM (FRAGRANCE) • DICALCIUM PHOSPHATE • [+/- CI 77491, CI 77492 (IRON OXIDES) • CI 77891 (TITANIUM DIOXIDE) • CI 15850 (RED 7 LAKE) • CI 42090 (BLUE 1 LAKE) • CI 19140 (YELLOW 5 LAKE)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Wow! The product in the swatch and on the lips looks so different than on the wand.
If I didn’t think that I *must* have something around here that looks like this or that one of the Maybelline Vinyl Inks has to have an adjacent shade, I would absolutely get this stunning MLBB lipstick!
Oh, that is so pretty! I’m glad I have some dupes in my stash because that is the exact sort of shade I fall for, especially in a comfy formula!
Omg, the leaking in action 😂 Hope that wasn’t too hard to clean up!
Strange that it looks more brownish on the applicator…and the spill…
Very pretty. I spent some time at the Dior counter in Nordstrom’s today. The usual Dior Artist was off today and so I really couldn’t get a lot of information about things and since so much has been reformulated, I ended up not purchasing anything. I will check back again the next time I go through but nothing jumped out at me as interesting. I use to love Dior and couldn’t go to the counter without doing some serious damage. I managed to make up for it at Chanel though!
Stunning colour and it looks very comfortable to wear too.
I’m so confused how this color look so different between the applicator and the swatch. Looks like a chocolate brown on the stick.
It’s a biphase formula, so it has to be mixed up before use!