ColourPop Mauvin' Up Palette Review & Swatches

1 of 7
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette
ColourPop Mauvin' Up 9-Pan Pressed Powder Palette

Mauvin' Up

ColourPop Mauvin’ Up 9-Pan Pressed Powder Palette ($14.00 for 0.32 oz.) is a new, permanent addition for Target’s core collection of products available online and in-store. The palette is more of a plum-toned palette to my eye than actually mauve, though! The shimmers were more loosely-pressed, but the mattes were very nice.

Mauvin' Up

$14.00.
A-
A-
9
Product
9.5
Pigmentation
9
Texture
8.5
Longevity
5
Application
91%
Total
1 of 2
ColourPop Gimme Gimme Pressed Powder Shadow
ColourPop Gimme Gimme Pressed Powder Shadow
ColourPop Gimme Gimme Pressed Powder Shadow
ColourPop Gimme Gimme Pressed Powder Shadow
ColourPop Gimme Gimme Pressed Powder Shadow
ColourPop Gimme Gimme Pressed Powder Shadow

Gimme Gimme

Gimme Gimme is a light pink with warmer undertones and a frosted finish.

  • Semi-opaque pigmentation
  • Soft, more loosely-pressed, light fallout
  • Best applied with fingertip or dampened brush
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

Gimme Gimme

PiPPermanent in Palette. $4.50.
B+
B+
8.5
Product
8.5
Pigmentation
8.5
Texture
8.5
Longevity
5
Application
87%
Total
1 of 2
ColourPop WYA Pressed Powder Shadow
ColourPop WYA Pressed Powder Shadow
ColourPop WYA Pressed Powder Shadow
ColourPop WYA Pressed Powder Shadow
ColourPop WYA Pressed Powder Shadow
ColourPop WYA Pressed Powder Shadow

WYA

WYA is a muted, light-medium rosy copper with moderate, warm undertones and a sparkly finish.

  • Opaque pigmentation
  • Lightly emollient but more loosely-pressed, light fallout
  • Best applied with fingertip
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

These are the dupes the editor has pulled but not yet rated and officially entered.

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

WYA

PiPPermanent in Palette. $4.50.
A-
A-
8.5
Product
10
Pigmentation
8.5
Texture
8.5
Longevity
5
Application
90%
Total
1 of 2
ColourPop Wine Time Pressed Powder Shadow
ColourPop Wine Time Pressed Powder Shadow
ColourPop Wine Time Pressed Powder Shadow
ColourPop Wine Time Pressed Powder Shadow
ColourPop Wine Time Pressed Powder Shadow
ColourPop Wine Time Pressed Powder Shadow

Wine Time

Wine Time is a light beige with subtle, cool undertones and a matte finish.

  • Opaque color coverage
  • Soft, finely-milled, lightly powdery
  • Applied evenly and was blendable
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

Wine Time

PiPPermanent in Palette. $4.50.
A-
A-
9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total
1 of 2
ColourPop First Crush Pressed Powder Shadow
ColourPop First Crush Pressed Powder Shadow
ColourPop First Crush Pressed Powder Shadow
ColourPop First Crush Pressed Powder Shadow
ColourPop First Crush Pressed Powder Shadow
ColourPop First Crush Pressed Powder Shadow

First Crush

First Crush is a light plummy-brown with moderate, warm undertones and a matte finish.

  • Opaque color coverage
  • Soft, finely-milled, lightly powdery
  • Applied evenly and was blendable
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

These are the dupes the editor has pulled but not yet rated and officially entered.

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

First Crush

PiPPermanent in Palette. $4.50.
A-
A-
9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total
1 of 2
ColourPop Big Vibes Pressed Powder Shadow
ColourPop Big Vibes Pressed Powder Shadow
ColourPop Big Vibes Pressed Powder Shadow
ColourPop Big Vibes Pressed Powder Shadow
ColourPop Big Vibes Pressed Powder Shadow
ColourPop Big Vibes Pressed Powder Shadow

Big Vibes

Big Vibes is a soft, medium plum with warm, brownish undertones and a light, metallic sheen.

  • Opaque pigmentation
  • Smooth, moderately emollient consistency without being too dense
  • Picked up readily with dry brush, blended out well
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

Big Vibes

PiPPermanent in Palette. $4.50.
A-
A-
9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total
1 of 2
ColourPop Make U Mine Pressed Powder Shadow
ColourPop Make U Mine Pressed Powder Shadow
ColourPop Make U Mine Pressed Powder Shadow
ColourPop Make U Mine Pressed Powder Shadow
ColourPop Make U Mine Pressed Powder Shadow
ColourPop Make U Mine Pressed Powder Shadow

Make U Mine

Make U Mine is a darker mauve with subtle, warm undertones and a matte finish.

  • Opaque color coverage
  • Soft, finely-milled, lightly powdery
  • Applied evenly and was blendable
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

Make U Mine

PiPPermanent in Palette. $4.50.
A-
A-
9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total
1 of 2
ColourPop Last Night Pressed Powder Shadow
ColourPop Last Night Pressed Powder Shadow
ColourPop Last Night Pressed Powder Shadow
ColourPop Last Night Pressed Powder Shadow
ColourPop Last Night Pressed Powder Shadow
ColourPop Last Night Pressed Powder Shadow

Last Night

Last Night is a medium-dark, red-plum with warm undertones and a matte finish.

  • Opaque color coverage
  • Soft, finely-milled, lightly powdery
  • Applied evenly and was blendable
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

Last Night

PiPPermanent in Palette. $4.50.
A-
A-
9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total
1 of 2
ColourPop For Keeps Pressed Powder Shadow
ColourPop For Keeps Pressed Powder Shadow
ColourPop For Keeps Pressed Powder Shadow
ColourPop For Keeps Pressed Powder Shadow
ColourPop For Keeps Pressed Powder Shadow
ColourPop For Keeps Pressed Powder Shadow

For Keeps

For Keeps is a dark, burgundy with moderate, warm undertones and a pearly sheen.

  • Opaque pigmentation
  • Soft, more loosely-pressed, touch of fallout
  • Picked up readily with dry brush, blended out well
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

For Keeps

PiPPermanent in Palette. $4.50.
A-
A-
8.5
Product
10
Pigmentation
8.5
Texture
8.5
Longevity
5
Application
90%
Total
1 of 2
ColourPop Top Tier Pressed Powder Shadow
ColourPop Top Tier Pressed Powder Shadow
ColourPop Top Tier Pressed Powder Shadow
ColourPop Top Tier Pressed Powder Shadow
ColourPop Top Tier Pressed Powder Shadow
ColourPop Top Tier Pressed Powder Shadow

Top Tier

Top Tier is a deep, red-plum with warmer undertones and a matte finish.

  • Opaque color coverage
  • Soft, finely-milled, lightly powdery
  • Applied evenly and was blendable
  • Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$4.50/0.05 oz. - $90.00 Per Ounce

The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.

The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.

Browse all of our ColourPop Pressed Powder Shadow swatches.

Top Tier

PiPPermanent in Palette. $4.50.
A-
A-
9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total

5 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!