ColourPop Mauvin' Up Palette Review & Swatches
Mauvin' Up
ColourPop Mauvin’ Up 9-Pan Pressed Powder Palette ($14.00 for 0.32 oz.) is a new, permanent addition for Target’s core collection of products available online and in-store. The palette is more of a plum-toned palette to my eye than actually mauve, though! The shimmers were more loosely-pressed, but the mattes were very nice.
Mauvin' Up
$14.00.
Gimme Gimme
Gimme Gimme is a light pink with warmer undertones and a frosted finish.
- Semi-opaque pigmentation
- Soft, more loosely-pressed, light fallout
- Best applied with fingertip or dampened brush
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
Gimme Gimme
PiPPermanent in Palette. $4.50.
WYA
WYA is a muted, light-medium rosy copper with moderate, warm undertones and a sparkly finish.
- Opaque pigmentation
- Lightly emollient but more loosely-pressed, light fallout
- Best applied with fingertip
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Throwback (LE, $4.50).
- Phytosurgence Astral Atmosphere (P, $17.07).
- ColourPop Feeling Flirtatious (PiP, $4.50).
- MAC Midnight Stunner (LE, ).
- Laura Mercier Strike a Rose (P, $29.00).
- ColourPop Current Affair (PiP, $4.50).
- Charlotte Tilbury Pillow Talk (LE, $35.00).
- Natasha Denona Affinity (476SF) (PiP, ).
- Pat McGrath Life on Mars (LE, $25.00).
- UOMA Beauty Songhai (LE, ).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
WYA
PiPPermanent in Palette. $4.50.
Wine Time
Wine Time is a light beige with subtle, cool undertones and a matte finish.
- Opaque color coverage
- Soft, finely-milled, lightly powdery
- Applied evenly and was blendable
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop My 2 Cents (PiP, $4.50) is lighter, cooler (90% similar).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
Wine Time
PiPPermanent in Palette. $4.50.
First Crush
First Crush is a light plummy-brown with moderate, warm undertones and a matte finish.
- Opaque color coverage
- Soft, finely-milled, lightly powdery
- Applied evenly and was blendable
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Ametrine (PiP, $4.50).
- Huda Beauty Tiger #8 (LE, ).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
First Crush
PiPPermanent in Palette. $4.50.
Big Vibes
Big Vibes is a soft, medium plum with warm, brownish undertones and a light, metallic sheen.
- Opaque pigmentation
- Smooth, moderately emollient consistency without being too dense
- Picked up readily with dry brush, blended out well
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Lioness (LE, $19.00) is more shimmery, darker (95% similar).
- ColourPop The Scorpio (P, $4.50) is more shimmery (95% similar).
- Too Faced Temper Temper (LE, $16.00) is more shimmery, lighter, warmer (95% similar).
- Urban Decay Girl Crush (LE, $19.00) is more shimmery (95% similar).
- Huda Beauty Nude Rich #6 (PiP, ) is more shimmery, darker (95% similar).
- ColourPop Burner (DC, $4.50) is more shimmery (95% similar).
- Kaja Deep Plum (PiP, ) is more shimmery, warmer (95% similar).
- Viseart Cosmos (PiP, ) is more shimmery, warmer (95% similar).
- Huda Beauty Nude Medium #9 (PiP, ) is more shimmery, lighter (90% similar).
- ColourPop Mademoiselle (LE, $4.50) is more shimmery, lighter (90% similar).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
Big Vibes
PiPPermanent in Palette. $4.50.
Make U Mine
Make U Mine is a darker mauve with subtle, warm undertones and a matte finish.
- Opaque color coverage
- Soft, finely-milled, lightly powdery
- Applied evenly and was blendable
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Too Faced Figgy Pudding (LE, $16.00) is lighter (90% similar).
- ColourPop Damsel (LE, $4.50) is lighter (90% similar).
- ColourPop Dead Man's Toe (LE, $4.50) is cooler (90% similar).
- ColourPop Feminine Charm (LE, $6.00) is lighter (90% similar).
- ColourPop Psychic (LE, $4.50) is cooler (90% similar).
- Huda Beauty Love Bite (PiP, ) is more shimmery, cooler (90% similar).
- ColourPop Stuck On You (LE, $4.50) is darker (90% similar).
- Natasha Denona Electra (115CM) (PiP, ) is lighter (90% similar).
- Charlotte Tilbury Confident Eyes (Smoke) (LE, ) is less shimmery (90% similar).
- ColourPop The Sagittarius (P, $4.50) is cooler (90% similar).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
Make U Mine
PiPPermanent in Palette. $4.50.
Last Night
Last Night is a medium-dark, red-plum with warm undertones and a matte finish.
- Opaque color coverage
- Soft, finely-milled, lightly powdery
- Applied evenly and was blendable
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Midnight Sun (PiP, $4.50) is cooler (95% similar).
- ColourPop In My Element (LE, $4.50) is lighter (85% similar).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
Last Night
PiPPermanent in Palette. $4.50.
For Keeps
For Keeps is a dark, burgundy with moderate, warm undertones and a pearly sheen.
- Opaque pigmentation
- Soft, more loosely-pressed, touch of fallout
- Picked up readily with dry brush, blended out well
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Something Special (LE, $4.50) is more shimmery (95% similar).
- Charlotte Tilbury Bejewelled (Dream Glow Smoke) (LE, ) is lighter (95% similar).
- Pat McGrath Metropolis (LE, $25.00) is less shimmery, warmer (95% similar).
- ColourPop Sing (LE, $4.50) is more shimmery (95% similar).
- Fenty Beauty Nuts N Dates (PiP, ) is warmer (95% similar).
- Dose of Colors Hot Mesh (P, $20.00) is warmer (95% similar).
- Anastasia Drama (LE, $12.00) is lighter (90% similar).
- ColourPop Future Industries (LE, $4.50) is less shimmery (90% similar).
- Stila Hypnotic (LE, $24.00) is less pigmented, cooler (90% similar).
- MAC Midnight Shine (P, $18.00) is more shimmery, cooler (90% similar).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
For Keeps
PiPPermanent in Palette. $4.50.
Top Tier
Top Tier is a deep, red-plum with warmer undertones and a matte finish.
- Opaque color coverage
- Soft, finely-milled, lightly powdery
- Applied evenly and was blendable
- Long-wearing (8 hours before fading visibly)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- MAC Shady Santa (P, $17.00) is more shimmery, warmer (95% similar).
- Lisa Eldridge Nocturama (P, $16.00) is darker (95% similar).
- Smashbox Editor (PiP, ) is darker, cooler (90% similar).
- KVD Beauty Plum (Define) (PiP, ) is darker, cooler (90% similar).
- Viseart Grande Pro (Vol. 1) #16 (LE, ) is darker, cooler (90% similar).
- Huda Beauty Chocolate Brown #9 (PiP, ) is darker, cooler (90% similar).
- ColourPop Marquee (PiP, $4.50) is darker, cooler (90% similar).
- Smashbox Save to Faves (PiP, ) is more shimmery (90% similar).
- Sydney Grace October Odyssey (Deep) (PiP, $5.25) is darker, cooler (90% similar).
- ColourPop Razy (LE, $4.50) is darker (85% similar).
Formula Overview
$4.50/0.05 oz. - $90.00 Per Ounce
The new Pressed Powder Shadow formula is supposed to be “highly pigmented” with an “ultra-velvety and silky” texture that is “long-wearing” and “adheres easily to the eyes.” Most of the shades have semi-opaque to opaque pigmentation that applies well to bare skin, blends out without issue, and lasts for seven to eight hours.
The matte eyeshadows tend to be a little more powdery, though soft and finely-milled, in the pan, while the shimmers have a creamier, dense consistency. Occasionally, the more sparkly or metallic shades apply better with fingertips or a dampened brush.
Browse all of our ColourPop Pressed Powder Shadow swatches.
This is actually a very pretty palette – love the mauve gradated shimmers.
This is one that I really love! All the plummy goodness of it would light my eyes up, for sure. And that being said, I would buy it for travel, as I would not want to bring my ND or PMG Labs palettes traveling!
I’m glad this second round of Target releases is performing more consistent with CP’s normal quality!
These are my shades! But I’m sure I have dupes for every one of them. I’ve also been spoiled by Dior and Denona palettes over the past couple months, so I’m going to activate my strongest willpower and pass on this one.
I really like the more toned down finish of the shimmers, almost satin-like which is rare these days. The palette may be too pink leaning for me though.