ColourPop Lofty Goals Lux Liquid Lipstick Duo Review & Swatches

Lofty Goals
ColourPop Lofty Goals Lux Liquid Lip Duo ($14.00 for 0.34 oz.) includes two darker, more muted coral hues; one was more mid-tone and warmer, and the other was darker (but not bright) and pinker. They had more buildable coverage, which was as described, and decent application, but the formula is best applied over just-exfoliated lips as it caught on imperfections/flakes easily.
Ingredients

Lofty Goals
LELimited Edition. $15.00.

Puddin'
Puddin’ is a light-medium, coral-orange with moderate, warm undertones and a satin finish. It had buildable coverage from medium to mostly opaque (two layers) that applied evenly and smoothly across my lips, though it wasn’t the most forgiving formula with respect to natural lip texture and/or imperfections. The liquid lipstick was lightweight, thin, and like a watery mousse. It stayed on well for four and a half hours and was neither drying nor hydrating.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Lancome French Tea (274) (P, $32.00) is cooler (95% similar).
- Sephora Undisciplined (09) (P, $15.00) is lighter (95% similar).
- Anastasia Cinnamon (LE, $18.00) is darker, cooler (90% similar).
- MAC Morange (P, $19.00) is more shimmery, darker, warmer (90% similar).
- Rare Beauty Brave (P, $20.00) is lighter (90% similar).
- NARS Soleil de Pluie (LE, $27.00) is darker, cooler (85% similar).
- Makeup by Mario Cam (P, $24.00) is lighter, less glossy (85% similar).
- ColourPop 7 Springs (P, $10.00) is warmer (90% similar).
- Make Up For Ever Striking Spice (108) (P, $23.00) is lighter, warmer (85% similar).
- MAC Lobster (DC, $21.00) is more shimmery, darker, brighter (85% similar).
Formula Overview
$9.00/0.17 oz. - $52.94 Per Ounce
The formula is supposed to have "medium buildable coverage" that has a "soft, diffused" effect. It's a more amped up take on their Blotted Lips concept or a slightly "washed out" take on their Ultra Matte/Ultra Satin range. The formula is much thinner--almost weightless--and spreads evenly with a single layer. I'd argue that most shades were often closer to semi-opaque rather than medium and buildable--and I used only what was on the doe-foot applicator to apply (without going back for more) for both top and bottom lips.
The consistency was airier, light, thin, and spreadable with a soft dry down that didn't feel like it was wholly locked in (like Ultra Mattes) but had significantly less transfer than a traditional lipstick (or even the Ulta Satins). They were not the most forgiving of lip texture or lip lines, but they were more flattering than most formulas I've tried that are similar in effect and coverage. Some shades had more of a matte finish shortly after application while others had subtle shine that wore down to a matte finish within an hour or less.
Longevity ran anywhere from three to six hours with some shades leaving subtle stains behind, and the formula felt mostly non-drying for me. It had a sweet, vanilla scent but no discernible taste.
Browse all of our ColourPop Lux Liquid Lip swatches.
Ingredients
Cyclopentasiloxane, Dimethicone, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Flavor, Caprylic/Capric Triglyceride, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract, Vitis Vinifera (Grape) Seed Extract, Blue 1 Lake (CI 42090), Iron Oxides (CI 77491,CI 77492,CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Puddin'
PPermanent. $9.00.

Air Kiss
Air Kiss is a deep, pink-coral with warm undertones and a satin sheen. It had buildable pigmentation from medium to semi-opaque in two layers of product. The texture was lightweight, spreadable, and thin with a more mousse-like consistency that seemed slightly watery. The color went on somewhat evenly but sank into my lip lines a bit, and there was some product that clung to imperfections. It wore well for four and a half hours and felt non-drying.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop 21 Questions (P, $10.00) is darker (95% similar).
- MAC Mangrove (P, $19.00) is darker, brighter (90% similar).
- MAC Sweet Cinnamon (P, $27.00) is darker (90% similar).
- ColourPop On Cloud Dynasty (LE, $9.00) is darker, cooler (90% similar).
- Charlotte Tilbury Walk of Shame (was Walk of No Shame) (P, $37.00) is darker (95% similar).
- MAC Stay Curious (P, $22.00) is darker, cooler (90% similar).
- ColourPop Lucky Cat (P, $9.00) is darker, more muted (85% similar).
- Urban Decay Frequency (P, $22.00) is brighter, cooler (85% similar).
- ColourPop Mind Trick (P, $7.00) is darker (85% similar).
- Dose of Colors Fresa (LE, $18.00) is darker, brighter, cooler (85% similar).
Formula Overview
$9.00/0.17 oz. - $52.94 Per Ounce
The formula is supposed to have "medium buildable coverage" that has a "soft, diffused" effect. It's a more amped up take on their Blotted Lips concept or a slightly "washed out" take on their Ultra Matte/Ultra Satin range. The formula is much thinner--almost weightless--and spreads evenly with a single layer. I'd argue that most shades were often closer to semi-opaque rather than medium and buildable--and I used only what was on the doe-foot applicator to apply (without going back for more) for both top and bottom lips.
The consistency was airier, light, thin, and spreadable with a soft dry down that didn't feel like it was wholly locked in (like Ultra Mattes) but had significantly less transfer than a traditional lipstick (or even the Ulta Satins). They were not the most forgiving of lip texture or lip lines, but they were more flattering than most formulas I've tried that are similar in effect and coverage. Some shades had more of a matte finish shortly after application while others had subtle shine that wore down to a matte finish within an hour or less.
Longevity ran anywhere from three to six hours with some shades leaving subtle stains behind, and the formula felt mostly non-drying for me. It had a sweet, vanilla scent but no discernible taste.
Browse all of our ColourPop Lux Liquid Lip swatches.
Ingredients
Cyclopentasiloxane, Dimethicone, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Flavor, Caprylic/Capric Triglyceride, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract, Vitis Vinifera (Grape) Seed Extract, Blue 1 Lake (CI 42090), Iron Oxides (CI 77491,CI 77492,CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Air Kiss
PPermanent. $9.00.

ColourPop Lofty Goals Lux Liquid Lip Duo

ColourPop Lofty Goals Lux Liquid Lip Duo

ColourPop Lofty Goals Lux Liquid Lip Duo

ColourPop Puddin' Lux Liquid Lip

ColourPop Puddin' Lux Liquid Lip

ColourPop Puddin' Lux Liquid Lip

ColourPop Puddin' Lux Liquid Lip

ColourPop Puddin' Lux Liquid Lip

ColourPop Puddin' Lux Liquid Lip

ColourPop Air Kiss Lux Liquid Lip

ColourPop Air Kiss Lux Liquid Lip

ColourPop Air Kiss Lux Liquid Lip

ColourPop Air Kiss Lux Liquid Lip

ColourPop Air Kiss Lux Liquid Lip

ColourPop Air Kiss Lux Liquid Lip
Of the duo, I really love Puddin’! It looks perfect for late spring clear into autumn.
Air Kiss isn’t bad, either. Very cheerful shade of pinky coral.
I love the bright coral shades, but I feel that the finish looks more mattish.
I like it on the lips but in the full face photo it looks like the blotted lip formula which I really dislike. Oh well I wasn’t going to buy them anyway.