Cleansers and body washes, since they don’t sit on the skin long and just go down the drain, so being efficacious is important but spending a lot is not typically necessary. I will splurge on lipstick, but I think you can find stellar lipstick formulas at all price points.

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Serums/moisturizers (but to a point–I want a good texture but I’m not sold on a lot of marketing claims), perfume, eyeshadow (with superb texture + pigmentation), foundation (when it sits beautifully on skin all the time/great color match), and very blendable blush. Oh, Japanese makeup brushes,...

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