Love

Love is a muted, medium pinky-plum with warm undertones and a satin finish. It had semi-opaque pigmentation that was paired with a slightly firm/stiff texture, so I had to use a denser brush and jab at the surface to get product to really transfer from the pan to the brush. The color wore for eight hours on me. Anastasia Rose (PiP, ) is more shimmery, lighter (95% similar). bareMinerals The Love Letter (LE, $22.00) is lighter, cooler (90% similar). Stila Dusty Rose (LE, ) is less shimmery (90% similar). Tarte Impress (LE, $29.00) is darker, warmer (90% similar). NARS Blasphemy (LE, $30.00) is warmer (90% similar). Urban Decay Fetish (DC, $26.00) is warmer (90% similar). Anastasia Kash (PiP, ) is lighter, warmer (85% similar). theBalm Cabana Boy (P, $21.00) is darker, cooler (90% similar). Tarte Amazed (LE, $29.00) is warmer (85% similar). theBalm Houndstooth (P, $22.00) is brighter (85% similar). KVD Beauty Piaf (Shade) (DC, ) is warmer (85% similar). Urban Decay Overexposed (-, ) is lighter, warmer (85% similar). Make Up For Ever S214 (P, $23.00) is darker, cooler (85% similar). Chanel Innocence (160) (P, $45.00) is lighter, warmer (90% similar). LORAC See Beyond (LE, $23.00) is warmer (85% similar). ColourPop Cruel Intentions (LE, $8.00) is darker (80% similar). Smashbox Plum (LE, ) is more shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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