I’m loving this!! I bought it for the unusual shade – got to love a warm toned purple – but I love the formula too. It’s VERY long wearing – it’s neither hydrating nor drying, so I find I need to pat some lip conditioner over the top throughout the wear. It’s actually quite easy to apply using the sponge-tip applicator – I expected it to be messy, but it creates quite a nice line. I found it easier to do my cupids bow with this than with a normal lipstick bullet. Overall I’m very impressed and I will be looking into more of the shades!!