I am halfway through my tube of Poe. I bought it the day it was delivered to my local Sephora store. I have worn it a LOT since then and what I have found is that, with or without a primer, alone or with another color added to create an ombre, it is the BEST lipstick I have ever worn. So wearable. I never need to touch it up. It never feels gross/built up, even though it is a thick formula, on my lips. It photographs lovely. It doesn't get all over your teeth or make them look yellow. And the "creme brûlée" scent is more of a vanilla, and it is actually quite lovely.