At this point, I feel confident after using a formula once or twice whether it’s going to be one I’d reach for so when I think about whether it’s an eyeshadow palette that I’d keep reaching for, I really look at the types of shades and finishes. The formula has to be easy to use (pigmented, long-wearing, and blendable are usually what I’m after), and most of the time, I prefer to use most shades within a palette and only supplement with a brow bone or transition shade, so it should be cohesive.
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