What makes a collaboration product or collection well-done?

I like seeing thoughtfulness / tie-ins from packaging to the names to the kind of shades. I don’t need a literal translation of the makeup looks worn in a particular movie, but I want to see the aesthetic or the look and feel of the world it is set in. For individuals/influencers/celebrities, I like when there are clear personal touches and when what they’ve produced conveys that they’ve been really involved in the process.

— Christine
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For me, it really is all about the quality and usefulness of the products (I have no use even for great products if they are in shades that I dislike or that don’t flatter me, so a coral e/s or cheek palette, no matter the theme or “collab”, isn’t something I’d be interested in at all). As others said earlier, the whole “influencer/youtuber” collaboration thing holds absolutely NO appeal to me – I’ve never heard of 99.9% of these people and the remaining 0.01% really have no sway with me. For a film, tv or novel series, I might be mildly interested or a collab with an actress or singer of whom I’m a fan but, again, that’s only mild – it all comes down to the product and also to practical and subdued packaging (and neither of those packaging considerations seem to feature in a lot of “collabs” – eg. that GoT palette! Yeesh!)

1. Communication 2. A willingness to actually collaborate 3. The collaborator HAS to know makeup and the company HAS to be willing to use the good formulations

The only good collaborative efforts I know are:

Highlighting kit from RachLoves x Pixi and Cream blush from Hannah Martin MUA x Beauty Pie

Rach Loves talked about the massive amount of communication between herself and Pixi, and essentially they combined the 2 Pico highlight formulas to create what she was looking for. Its an amazing kit, customizable for all year, and hugely popular.

Hannah Martin (previously of Bobbi Brown) is a working MUA, she worked with Bobbi Brown before the company sold, she is a true professional. She collaborated with another true professional, Marcia Kilgore (Beauty Pie) and they worked together for a long time to find the correct formula (first!) then the shades that were accessible by a range of skin tones and various lifestyles (bridal to workouts)

To me, these are done correctly. But it takes time , thought and massive communication. Not everyone is willing to budget for all that.

An accurate, cohesive representation of either the franchise/story’s or of the influencer/celebrity’s truth. Without it, they fall flat for me. Everything from the packaging (especially the packaging), color theme and shade names needs to fit.

I think what makes a collaboration product special is the detail to packaging. House of Sillage’s perfume and lipstick set for the new Wonder Woman movie coming out this year was amazing. I also love how different the Supreme and Pat Mcgrath collaboration was.. so fresh and modern!

For me, a collection or a collaboration that is well done is when it contains shades that I would actually use – no pinks, oranges, reds, mauves, matte blacks or white shades.
Secondly, it has to be reviewed here and receive an excellent rating: B+ or more.
It also needs to be accessible to me and reasonably priced.
I am not swayed at all by either the tie in to a series, celebrity or anything else.

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