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When it comes to new launches, I’m mostly excited by new formulas. I am in a routine I love with color schemes and finishes, so that’s not exciting to me.
My excitement comes from new or improved formulas, seeing companies investing in research to discover new ingredients, new ways to combine existing ingredients. I also am excited when with new launches companies also work on the sustainability side, but with real actionable things, not green washing.

When it comes to collections, I usually get excited when I see artistry and cohesiveness. I rarely buy collections, but I do get excited seeing them so the visual side plays an important side to me. 😅

Cohesion is absolutely a requirement.
These days when almost everything has been done, those who improve the quality and blend-ability of their products, or excel at new formulations always catch my eye.
Especially now when fussing (for me) is no longer of interest, formulation is more important than almost everything else. If I can layer products without worrying about messing up my base, I’m happy.

Many things! Great quality, shades that either I don’t have or that are poorly repped in my stash, beautiful packaging and/or embossing on the product can all draw me in! An added plus: who curated/created it and their thought process on it.

For eyeshadow, it’s a combo of shades I don’t have and a brand known for high quality. If you add in one of my favorite reviewers or influencers known for use of color, that gets me particularly excited. (Temptalia x Sydney Grace is by far the release I’ve been most excited for, followed by Angelica Nyqvist x Kaleidos; otherwise, the person associated hasn’t been that important to me.) For lipsticks, a brand known for (current) high quality, cream finish, and a wide range of colors. The old Bite Amuse Bouche releases used to be my thing, and often UD Vice ones.

What gets me excited about a new launch or collection is seeing just a few, carefully curated products that are in my neutral, gold, bronzeor olive shades with vibrant russet lipsticks……
They would have to be reviewed here and given a very good to excellent rating, reasonably priced and more shimmers than mattes in the eyeshadow palette.

Great quality, nteresting and unusual colors, an original take on theme, whether a brand I like is doing it, and nice packaging. Price factors I’m as well.

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