What do you look for in a product review? Share!
I look for detail and cues that indicate someone actually applied/used it. A lot of things can swatch nicely or look good initially, but they may not always hold up during the day. I also look for reviews that don’t let the color dictate the overall tone of the review, because even if a color doesn’t turn out flattering (which is helpful to know), it doesn’t mean the product itself is bad. I also read a lot of press releases and marketing hoopla, so if I see that in a review as if it were the reviewer’s words, I immediately move on. I expect disclosures if there is something to disclose.
Thanks to Kimmy for today’s question! Do you have a question idea? Submit yours here.