One of the keys is to cut through the marketing hype, whether what’s been creating on social media or whatever spiel the brand has along the product on the website. I like to read reviews wherever I can find them, and I look for longer reviews; I like to read a mixture of lower-rated reviews (like 2 or 3 out of 5, as I find those are often more useful than 1-star reviews on average) and higher-rated reviews to see what people seem to be saying.
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