Victoria Beckham Beauty Major Cheeky Posh ($42.00 for 0.17 oz.) is a darker pink with moderate, warm undertones and a natural finish. It had a lightly creamy, almost gel-cream consistency, as it glided across my skin with ease but didn’t slide around or lift up base products. I had no trouble using a synthetic brush to apply the product, though I preferred fingertips for ease of use overall (as I do for most cream formulations).
It had semi-sheer to medium, buildable pigmentation that layered beautifully. Applying the product more heavily–e.g. directly from the tube–did not really generate much more coverage as the formula was very spreadable, so the result was still a semi-sheer to medium-level of coverage just spread over a larger area in practice. It wore well for eight hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
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$42.00/0.17 oz. - $247.06 Per Ounce
The formula is supposed to have "buildable coverage with a "natural, easy flush" with "last[ing]" color. They offer semi-sheer to medium, buildable coverage, as marketed, and even though it seemed more opaque when applied directly from the tube, the formula readily sheered out in practice, so it had to be layered to achieve higher coverage.
I preferred picking up product with a fingertip or a stippling brush and then applying, as this gave me greater control over the area of spread. If working directly from the tube, I recommend a gentle dab and a very, very short and sweet swipe motion (nothing more than 1/2"!). The consistency was more like a gel-cream with good glide, light dewiness, and sat well on bare skin as well as on top of foundation as it wasn't prone to disturbing base products.
The formula did not feel tacky during wear, and while they weren't very dewy, they had a natural finish overall. They wore for eight hours before showing signs of slight fading on me.
Browse all of our Victoria Beckham Beauty Cheeky Posh swatches.
OCTYLDODECANOL, MICA, TRIDECYL TRIMELLITATE, RICINUS COMMUNIS (CASTOR) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, HYDROGENATED VEGETABLE OIL, TRIBEHENIN, UTYROSPERMUM PARKII (SHEA) BUTTER, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, NYMPHAEA CAERULEA FLOWER EXTRACT, JOJOBA ESTERS, SILICA, PANAX GINSENG ROOT EXTRACT, OLEIC/LINOLEIC/LINOLENIC POLYGLYCERIDES, TOCOPHERYL ACETATE, TOCOPHEROL. MAY CONTAIN / PEUT CONTENIR / +/- : TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 6 (CI 15850), RED 7 (CI 15850), RED 28 LAKE (CI 45410), BLUE 1 (CI 42090), YELLOW 5 LAKE (CI 19140).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.