Urban Decay Vanity Kills Vice Lipstick ($17.00 for 0.11 oz.) is described as a “lavender [with a Mega Matte finish].” It’s a medium, lavender purple with subtle, cool undertones and a semi-matte finish. It seemed to be one of the less-pigmented Mega Matte shades, though it was still semi-opaque; I just felt like it was noticeably translucent where the natural lip color comes through and can influence the way the lipstick looks on. The consistency was thin, not too clingy, and a had a bit more slip than other Mega Mattes. The color lasted for four and a half hours and was neither drying nor hydrating, but some of the color settled into lip lines over time. ColourPop Koala (LE, $6.50) is darker, warmer (90% similar). MAC Fresh Amour (LE, $19.00) is lighter, more muted, cooler (90% similar). MAC Lured In (LE, $19.00) is darker, cooler (90% similar). ColourPop Brills (LE, $7.00) is warmer (85% similar). MAC Lavender Jade (P, $19.00) is darker, brighter, warmer (85% similar). Sephora Trippin (50) (P, $8.00) is cooler (85% similar). Make Up For Ever C503 (DC, $22.00) is lighter, brighter (85% similar). Fenty Beauty One of the Boyz (P, $18.00) is darker (85% similar). Urban Decay Solo Player (P, $25.00) is darker, warmer (85% similar). MAC Weekend 2 (LE, $19.00) is lighter, warmer (85% similar). LORAC Brunch Queen (LE, $17.00) is lighter (90% similar). ColourPop Fluke (P, $7.00) is darker (85% similar). KVD Beauty Coven (DC, $21.00) is lighter, cooler (90% similar). KVD Beauty Coven (P, $19.00) is darker (85% similar). Urban Decay Shallow (DC, $18.00) is darker (85% similar). Melt Cosmetics Darling (P, $19.00) is lighter, brighter (80% similar). MAC Forget-Me-Naughty (LE, $19.00) is darker, warmer (80% similar). MAC Strutting Fabulous (LE, $19.00) is darker, warmer (80% similar). MAC Dodgy Girl (LE, $19.00) is lighter, warmer (80% similar). Make Up For Ever C502 (DC, $22.00) is darker, more muted, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Twitch Vice Lipstick ($17.00 for 0.11 oz.) is described as a “soft purple with blue undertone [with a Cream finish].” It’s a slightly muted, medium-dark purple with grayer, cooler undertones and a moderate shine. The texture was light-medium in weight–a little thicker and creamier than other Creams in the range–and had mostly opaque coverage. It could have applied a bit more evenly. This shade wore well for four and a half hours and was moisturizing while worn. Bite Beauty Sugar Beet (DC, $24.00) is warmer (95% similar). ColourPop Fluke (P, $7.00) is lighter, less glossy (85% similar). Smashbox Action (P, $21.00) is warmer (90% similar). Bite Beauty Nectar (P, $24.00) is darker, less glossy (85% similar). Pat McGrath Faux Pas (P, $38.00) is lighter, brighter, less glossy (85% similar). Urban Decay Cruz (DC, $18.00) is darker, warmer (85% similar). Bite Beauty Taro (LE, $26.00) is darker, cooler (80% similar). Obsessive Compulsive Cosmetics Belladonna (DC, $18.00) is darker, brighter, cooler (80% similar). MAC Fresh Amour (LE, $19.00) is lighter (80% similar). MAC Lured In (LE, $19.00) is lighter, cooler (80% similar). NYX Violet (P, $6.00) is lighter, brighter, less glossy (80% similar). Bite Beauty Nearly Neon Purple (LE, $26.00) is darker, cooler, less glossy (80% similar). Make Up For Ever C502 (DC, $22.00) is lighter, cooler, less glossy (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Cruz Vice Lipstick ($17.00 for 0.11 oz.) is described as a “soft purple with pink undertone [with a Cream finish].” It’s a muted, medium lavender with neutral-to-cool undertones and a creamy finish. There’s a slight gray cast to it, though it is subtle. The texture was creamy, easy to apply, and comfortable to wear as it had a denser feel without being really heavy. It had good pigmentation, but it could have applied a little more evenly overall. This shade wore well for four and a half hours and was hydrating while worn. It is a Sephora exclusive. Bite Beauty Spritzer (DC, $26.00) is lighter, less glossy (90% similar). Makeup Geek Troublemaker (P, $12.00) is warmer (90% similar). Revlon Lilac Mist (P, $8.49) is less shimmery, lighter, warmer (90% similar). ColourPop Cheetah (P, $10.00) is lighter, less glossy (90% similar). Urban Decay Twitch (DC, $18.00) is lighter, cooler (85% similar). Tarte Yaassss (P, $20.00) is darker, cooler, less glossy (80% similar). Obsessive Compulsive Cosmetics Digitalis (DC, $18.00) is lighter, warmer (80% similar). Urban Decay Notorious (DC, $18.00) is lighter, cooler (80% similar). NARS Dominique (P, $34.00) is lighter, warmer (80% similar). Urban Decay Solo Player (P, $25.00) is lighter (80% similar). ColourPop Brills (LE, $7.00) is lighter, less glossy (80% similar). MAC Lavender Jade (P, $19.00) is lighter, less glossy (80% similar). Fenty Beauty One of the Boyz (P, $18.00) is lighter, cooler, less glossy (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Notorious Vice Lipstick ($17.00 for 0.11 oz.) is described as a “medium berry [with a Cream finish].” It’s a medium-dark, pinky-purple with subtle, warmer undertones and a satin finish. It felt and looked more like a Comfort Matte than a Cream finish to me It is now listed as a Comfort Matte officially, and it didn’t have the weight or the density of a Cream. The texture was very smooth, lightly creamy, and glided over the lips with good color payoff in a single stroke. It lasted for five hours, left behind a fuchsia stain, and was lightly hydrating. It is a Sephora exclusive. Anastasia Rage (P, $18.00) is cooler, less glossy (90% similar). ColourPop Grind (LE, $7.00) is brighter, less glossy (90% similar). MAC Heroine (P, $19.00) is warmer (90% similar). Smashbox Violet Riot (P, $21.00) is darker (90% similar). Anastasia #9 (Vol. 1) (PiP, ) is cooler (85% similar). Milani I Am Cool (P, $6.99) is less shimmery, darker (85% similar). MAC Seductive Intent (LE, $19.00) is warmer (85% similar). Tom Ford Beauty Kaia (LE, $36.00) is more shimmery, darker, warmer (85% similar). Makeup Geek Troublemaker (P, $12.00) is lighter (85% similar). MAC Beach Nut (LE, $19.00) is darker, more muted, less glossy (85% similar). Lancome Reve Toujours (509) (P, $32.00) is less shimmery, darker, less glossy (85% similar). Urban Decay Cloud9 (LE, $18.00) is darker (90% similar). NYX Twisted (P, $6.00) is lighter, brighter (85% similar). Maybelline Vibrant Violet (P, $7.99) is darker, warmer (85% similar). Urban Decay Pandemonium (DC, $18.00) is darker (80% similar). NARS Kate (P, $34.00) is darker (85% similar). MAC Strong Woman (LE, $19.00) is darker, warmer (80% similar). Urban Decay Jawbreaker (DC, $18.00) is darker (80% similar). Makeup Geek Daredevil (P, $12.00) is lighter, cooler, less glossy (80% similar). Urban Decay Cruz (DC, $18.00) is darker, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Speedball Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep vibrant purple [with a Cream finish].” It’s a dark, berry-purple with subtle, warmer undertones and a glossy finish and very, very fine micro-shimmer. It had semi-opaque color coverage that applied evenly for the most part, but it is one of the weaker shades in the Cream finish range. On that note, though, the Vice version applies more evenly and sits better on the lips with less settling than its Revolution version. The color lasted for a good five hours and left a strong stain (fuchsia) behind, and it was lightly hydrating. It is a Sephora exclusive. ColourPop Zipper (DC, $6.50) is less glossy (90% similar). MAC Hellebore (DC, $21.00) is darker (95% similar). ColourPop Leather (DC, $7.00) is cooler, less glossy (90% similar). MAC Own the Look (LE, $19.00) is more muted, less glossy (90% similar). NARS Kate (P, $34.00) is lighter, less glossy (95% similar). Bite Beauty Aquarius (LE, $26.00) is warmer, less glossy (85% similar). Urban Decay Pandemonium (DC, $18.00) is cooler, less glossy (85% similar). Urban Decay Mad (DC, $18.00) is more shimmery (85% similar). MAC Punk Couture (P, $19.00) is darker, cooler, less glossy (85% similar). Urban Decay Jawbreaker (DC, $18.00) is cooler, less glossy (85% similar). Anastasia Vintage (P, $20.00) is less glossy (85% similar). Maybelline Vibrant Violet (P, $7.99) is lighter, less glossy (85% similar). MAC Model Behavior (P, $19.00) is more shimmery, lighter, less glossy (85% similar). Smashbox Vinyl (P, $21.00) is more shimmery, darker, more muted (80% similar). ColourPop Lychee (LE, $6.50) is lighter, less glossy (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Twitch Vice Lipstick

Urban Decay Twitch Vice Lipstick

Urban Decay Twitch Vice Lipstick

Urban Decay Twitch Vice Lipstick

Urban Decay Twitch Vice Lipstick

Urban Decay Twitch Vice Lipstick

Urban Decay Cruz Vice Lipstick

Urban Decay Cruz Vice Lipstick

Urban Decay Cruz Vice Lipstick

Urban Decay Cruz Vice Lipstick

Urban Decay Cruz Vice Lipstick

Urban Decay Cruz Vice Lipstick

Urban Decay Notorious Vice Lipstick

Urban Decay Notorious Vice Lipstick

Urban Decay Notorious Vice Lipstick

Urban Decay Notorious Vice Lipstick

Urban Decay Notorious Vice Lipstick

Urban Decay Notorious Vice Lipstick

Urban Decay Speedball Vice Lipstick

Urban Decay Speedball Vice Lipstick

Urban Decay Speedball Vice Lipstick

Urban Decay Speedball Vice Lipstick

Urban Decay Speedball Vice Lipstick

Urban Decay Speedball Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick

Urban Decay Vanity Kills Vice Lipstick