Urban Decay Sparkle Out Loud Collection for Summer 2019

01/06

Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019
Urban Decay Sparkle Out Loud Collection for Summer 2019

Release Date + Collection Info

Start with Heavy Metal Glitter Eyeliner in eight new shades, including the limited-edition Stonewall. This water-based, superfine glitter liner can be worn solo, over Urban Decay eyeshadow, or layered together for extra intensity. Inspired by our glitter eye gel from the early 2000s, Heavy Metal Glitter Gel is a vibrant, hyper-sparkly, and buildable formula for eyes, body, and face. Six new shades last up to 9 hours with minimal fallout—what more could you want?

Four new shades of our award-winning 24/7 Glide-On Eye Pencil go on super-creamy and metallic with a glittery finish. This eyeliner won’t budge once it dries—it’s waterproof. Finish your look with a crazy-shiny glitter lip gloss that never feels rough or gritty—Hi-Fi Ultra Cushion Lipgloss is poppin’ in four new shades.

May 21st at UD (US/Canada) / June 4th at US retailers, May 16th (UK)

Products Available

Heavy Metal Glitter Eyeliner, $21.00

25% of the purchase price from our limited-edition Stonewall shade will benefit Stonewall Community Foundation—an organization that strengthens the LGBT community through grantmaking and scholarship programs.

  • Disco Daydream Silver holographic glitter
  • Goldmine Bright yellow-gold glitter
  • Gunmetal Black and silver glitter
  • Stage Dive Bright teal-green glitter
  • Starfire Bronze glitter
  • Studio Light purple micro-sparkle with lilac holographic glitter
  • Volume Duo-chrome glitter with pink-yellow shift
  • Stonewall Bright red glitter

Glitter Gel, $22.00

  • Disco Daydream Iridescent silver glitter
  • Distortion Iridescent glitter
  • Saturday Stardust Iridescent pink
  • Dreamland Iridescent peach glitter with blue shift
  • Soul Loved Aqua blue glitter
  • Party Monster Lilac glitter with reflective holographic shift

24/7 Glide-On Eye Pencil, $22.00

  • Electric Empire Metallic green with glitter
  • Viper Metallic purple with glitter
  • Roxy Metallic bright blue with glitter
  • Wild Side Metallic copper-pink shift with glitter

Hi-Fi Shine Ultra Cushion Lip Gloss, $20.00

  • Hot Love Red with iridescent glitter
  • Disco Queen Violet with iridescent glitter
  • Wildside Copper-pink shift with glitter
  • Star Stunner Clear pink shift with iridescent glitter

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

27 Comments

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I am with you, AJ. I love green anything but eye liner or pencil is really such an easy way for an older person, such as myself, to wear green or any other shade that isn’t black or brown.

I’m having a hard time trying to not buy more stuff when some of my favorite companies put out pretty things like this! I love a pretty pop of color and some of these look like they’ll hit that spot!

The colors are really pretty but every brand that launches a new glitter line that isn’t biodegradable (Seriously Glossier?) disappoints me a little. They have the technology and the opportunity to lead the pack on this!

Besides that, I don’t really recall UD doing anything in terms of queer centered marketing back when it was hard 20 or even 10 years ago, but now that it’s easy they’re jumping onboard? I’m not mad and late is better than never but it does have a rainbow-washing vibe to it. 🤷‍♀️

Really good points! I’m a little hesitant with glitter because I find that it often (but not always) irritates my skin and eyes, so I was a bit hesitant about it anyway. What you’ve said makes me think I’ll probably just skip.

If I know UD (and years of following the brand and also shopping at Nordstrom Rack make me think I do) we’ll all be able to snap the glitters up at 40% off later anyway. Haha 😝

As a queer person, the whole thing seems very rainbow-washing and that image looks like lesbian bait. I like UD well enough, but they’ve never established themselves as an ally. Also this is years after same-sex marriage has been legalized. They think they’re edgy and liberal, but they’re only as liberal as it is profitable.

You know, I didn’t really think about it at first, but after reading your comment and looking back at it you make a great point. I completely support anyone regardless of their orientation so it’s nice to see people getting more representation for just being themselves but this kind of marketing tactic is getting old. Why can’t they just be wearing pretty rainbows on their eyes without having to put that lesbian sexual spin on it?

it also bothers me that the marketing has “love is love!!!” all over it, when LGBT/queer stuff isn’t solely about same gender attraction, it’s about gender identities too. I’d love to see more trans/nb representation in makeup (especially non-drag related makeup, because I know a lot of trans/nb people who don’t want to be associated with drag for personal reasons) but… yeah ok sure release some rainbow glitter and only one shade goes to an LGBT charity. compare to MAC Viva Glam which has been around since the mid 90s and that 100% of the purchase price of the whole Viva Glam line has gone to their AIDS fund… ehhhhhhh. Urban Decay, you can do better.

I mean it’s not *terrible* and as a lesbian I often feel excluded and alienated from makeup spaces, but. I just feel like this is the bare minimum, yknow?

Yes. This feels weirdly milquetoast; it lands somewhere between pandering to LGBTQ+ and trying to stay within traditional beauty company expectations.

Glad I don’t like glitter anyway. Won’t have any sort of moral quandaries about whether to purchase or not.

/crotchetybipersonthoughts

Sooooo much rainbow-washing throughout this whole ad campaign. “Stonewall?” Are you kidding me?

In other news, the image is a great example of an easy trick to figure out whether a queer-coded image is intended for queer or straight viewers. If the couple are locking eyes with each other, it’s more likely to be for a queer audience. If they’re looking at the camera, it’s intended for the straight gaze.

Look at ’em. Nobody kisses like that.

I really appreciated reading all the commentary and insight you and others brought here on this launch.

Just in time for Pride month! I love 24/7 pencils and Hi-Fi glosses, so if they’re unique to my collection I might pick up something. I’m glad UD is donating and bringing attention to an organization like Stonewall Community Foundation, though $5.25 per unit sold of a niche product (red glitter!) doesn’t seem ideal. I’m sure L’Oréal could afford more; they could afford licensing with HBO. 100% of each unit? 20% from the whole collection?

I wrote and then deleted a big long paragraph about only donating 25% from the super niche LE red glitter eyeliner that they clearly included for multi-product rainbow Pride looks. I’m glad somebody else noticed that and articulated it better than I had.

I actually think they’re getting a huuuge bang for their donation bucks not only because people who get the red will be likely to get more colors but because it gives them a pass to use the Stonewall name!

Or, those like myself who are *only* interested in the red liner… Not everyone who’s interested in this collection is going for the “Pride” theme. Some of us simply love a red eye product…

Waiting to hear how these apply and wear. I appreciate that UD didn’t “sex and drug” up the names for once. They appear beautiful on the models. Likely to pick up one or two with the green and the purple being my personal favorites.

Other than the Lipglosses, I’m thinking that the glitter would be far too irritating on my eye area and skin in general. *IF* UD didn’t add sodium saccharine to their Hi-Fi Shine Lipgloss, I would have likely bought at least one or two! For the 24/7 Glide On Eye Pencils, I can only do microglitter, not the full on glitter ball I’m guessing these will be.

I really love glitter eye pencils, if the reviews are good I know I won’t be able to resist. I’ve blown my no-buy since the Rouge Sale, really need to get back on that wagon.

As a lesbian I’m really not a fan of big companies commodifying lgbt history. Especially when the advertising is just another example of wlw being sexualized/used for shock value to sell products.

We’ll see how this collection translates, but I’m always up for a fun pencil or two. Roxy, the blue pencil, has me most interested.

I love the insightful reader comments here on the campaign.

As others have pointed out, it’s disappointing to see so much queer baiting and rainbow-washing going on in the marketing campaign. They could have been doing so much more so much earlier, and instead it’s just another company participating in the literal commercialization of Pride.

I will say, I find the dollar-store versions of iconic queer songs or musicians hilarious.

“Moonage Daydream” by Bowie >> “Disco Daydream”
“Soul Love” by Bowie >> “Soul Love”
“Take a Walk on the Wild Side” by Lou Reed >> “Wild Side”
“Dancing Queen” by ABBA >> “Disco Queen”

LOL. It’s going to be a hard pass for me.

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