Urban Decay Oblivion Vice Lipstick ($17.00 for 0.11 oz.) is described as a “gray-taupe [with a Mega Matte finish].” It’s a light-medium, rosy taupe with subtle, cool undertones and a matte finish. It had nearly opaque color coverage, and though it was firmer and drier in the tube, it didn’t drag like some of the other Mega Mattes. It was thin, clingy, and somewhat drying while worn. This shade lasted for five hours on me. ColourPop Trap (DC, $6.50) is darker, less glossy (90% similar). Obsessive Compulsive Cosmetics Sebastian (DC, $18.00) is warmer (95% similar). Maybelline Gone Greige (DC, $7.49) is darker (80% similar). Tarte Texas Toast (LE, $20.00) is darker, warmer (80% similar). MAC Really Me (P, $19.00) is lighter (90% similar). ColourPop Bianca (DC, $6.50) is warmer, less glossy (90% similar). Too Faced Queen B (P, $21.00) is darker, less glossy (85% similar). Fenty Beauty I Quit (P, $18.00) is darker, warmer (80% similar). ColourPop Dopey (P, $7.00) is darker, cooler (80% similar). NARS Raw Love (P, $26.00) is warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Trance Vice Lipstick ($17.00 for 0.11 oz.) is described as a “nude-mauve shimmer [with a Metallized finish].” It’s a light-medium, peachy-brown with warm undertones and fine pink and pale gold pearl. It had semi-opaque color coverage with a smooth, light-medium consistency that glided on without tugging and sat fairly well on the lips, as the color didn’t gravitate into lip lines. It had more slip than a cReam, and it was as pigmented as most of the Metallized range has been on average. This shade lasted for four hours and was nicely moisturizing. Urban Decay Peyote (DC, $18.00) is less shimmery, lighter, cooler (90% similar). MAC Sunset Pearl (LE, $25.00) is less shimmery, cooler (90% similar). Estee Lauder Discreet (P, $32.00) is less shimmery (90% similar). Guerlain Gracieuse (DC, $58.00) is warmer (90% similar). Burberry Heather Rose (P, $30.00) is more shimmery, darker (90% similar). MAC Modern Midas (LE, $19.00) is cooler (90% similar). Chanel Amorosa (487) (LE, $37.00) is lighter (90% similar). Chanel Script (218) (P, $37.00) is less shimmery, darker (85% similar). Tom Ford Beauty Fabiola (LE, $36.00) is less shimmery, lighter, cooler (85% similar). Guerlain Galante (DC, $58.00) is darker, cooler (85% similar). Tom Ford Beauty Orchid Soleil (LE, $57.00) is lighter, cooler (85% similar). Smashbox Petal Metal (P, $24.00) is more shimmery, lighter, cooler (80% similar). Chanel Rouge Angelique (174) (P, $45.00) is less shimmery, lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Backtalk Vice Lipstick ($17.00 for 0.11 oz.) is described as a “mauve nude-pink [with a Comfort Matte finish].” It’s a muted, medium rosy pink with subtle, warm undertones and a satin finish. It had mostly opaque color coverage with a creamy, very smooth consistency that easily applied to the lips with even coverage. This shade wore well for five hours and was just lightly hydrating overall. Urban Decay Luv Ya Backtalk (P, $25.00) is less shimmery, warmer (95% similar). Tarte Salt Lyfe (P, $21.00) is darker (95% similar). Tarte Cabana Boy (P, $22.00) is darker (95% similar). MAC Mmmmmm (LE, $19.00) is warmer (90% similar). Bite Beauty Sake (DC, $26.00) is darker (95% similar). Bite Beauty Taurus (LE, $26.00) is darker, glossier (90% similar). Urban Decay Backtalk (DC, $22.00) is less glossy (95% similar). Estee Lauder Tenacious (527) (P, $32.00) is less shimmery, darker, cooler (90% similar). Smashbox Audition (P, $21.00) is warmer (95% similar). Tom Ford Beauty Vervain (P, $55.00) is lighter, cooler (90% similar). ColourPop Scorpio Moon (LE, $10.00) is cooler (85% similar). ColourPop Contempo (DC, $7.00) is darker (90% similar). Marc Jacobs Beauty Slowburn (246) (P, $30.00) is warmer (95% similar). NARS Anna (P, $34.00) is darker, warmer (90% similar). Smashbox Mauve (P, $21.00) is brighter (90% similar). MAC Faux (P, $19.00) is darker, warmer (85% similar). Pat McGrath Madame Greige (DC, $40.00) is lighter, cooler (85% similar). Makeup Geek Old Soul (P, $12.00) is darker, cooler (85% similar). MAC Soar (P, $19.00) is less shimmery, darker, cooler (85% similar). Bobbi Brown Tawny Pink (P, $37.00) is darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Rush Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pink-mauve [with a Cream finish].” It’s a muted, medium-dark pink with warm undertones and a creamy, lightly glossy finish. It had nearly opaque pigmentation with a creamy, smooth consistency that had some density to it and felt comfortable to wear, but it didn’t slide around over time. This shade wore well for four and a half hours and was hydrating. MAC Modesty (P, $19.00) is darker, warmer (90% similar). Urban Decay Wrong Number (DC, $18.00) is lighter, cooler (90% similar). Estee Lauder Pinkberry (P, $32.00) is lighter (95% similar). Urban Decay Naked (DC, $18.00) is lighter (95% similar). Bite Beauty Shiraz (DC, $24.00) is darker, less glossy (90% similar). Makeup Geek Shy (P, $15.00) is darker, cooler (90% similar). Gucci Beauty Call It a Day (214) (P, $42.00) is darker, cooler (90% similar). Urban Decay Rush (DC, $22.00) is less pigmented, less glossy (95% similar). L'Oreal Varnished Rosewood (P, $9.99) is cooler (90% similar). Shiseido Sweet Desire (RD714) (DC, $28.00) is cooler (90% similar). Marc Jacobs Beauty Slow Burn (P, $28.00) is darker, less glossy (90% similar). NYX Euro Trash (P, $6.00) is darker, warmer (90% similar). ColourPop Tip Toe (LE, $10.00) is lighter (90% similar). Estee Lauder Rose Tea (P, $32.00) is darker (90% similar). Coloured Raine Cameo (P, $17.00) is darker, less glossy (85% similar). Bite Beauty Pink Salt (LE, $26.00) is cooler (90% similar). Pat McGrath Omi (P, $38.00) is darker (90% similar). Chanel Flanerie (172) (LE, $42.00) is more shimmery, darker (85% similar). Bite Beauty Taurus (LE, $26.00) is cooler, less glossy (85% similar). Smashbox On Set (P, $21.00) is more shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Sheer Rapture Vice Lipstick ($17.00 for 0.11 oz.) is described as a “dusty rose [with a Sheer finish].” It’s a muted, medium-dark rosy plum with subtle, neutral-to-cool undertones and a natural sheen. It had semi-sheer color payoff that covered the lips evenly and gave it a soft tint of color. On more naturally reddened lips, it may not be as visible. The texture was lightly emollient, didn’t slide around or feel slippery on, and it stayed on well for four hours. The formula was lightly hydrating over time. Urban Decay Sheer Beso (DC, $22.00) is lighter (95% similar). Urban Decay Sheer Liar (DC, $18.00) is warmer (90% similar). Tom Ford Beauty La Piscine (LE, $36.00) is cooler (95% similar). MAC Syrup (DC, $19.00) is lighter, cooler, less glossy (85% similar). Chanel Destinee (DC, $34.00) is darker (90% similar). Revlon Pink Truffle (DC, $7.49) is warmer, glossier (90% similar). Tarte Punch (LE, $16.00) is warmer (90% similar). Urban Decay Rapture (DC, $22.00) is darker, more muted (90% similar). Givenchy Rose Plumetis (207) (LE, $36.00) is lighter, more pigmented (90% similar). Chanel Aura (96) (P, $37.00) is cooler (90% similar). MAC Finally Free (LE, $19.00) is darker, warmer, less glossy (90% similar). Chanel Noir Moderne (128) (P, $37.00) is less pigmented (90% similar). Urban Decay Rapture (DC, $18.00) is darker, more pigmented, warmer (90% similar). MAC Capricious (P, $19.00) is darker, less glossy (90% similar). Sephora Rise Up (03) (P, $13.00) is less shimmery, darker, brighter (85% similar). Bite Beauty Cortado (DC, $24.00) is darker, warmer, less glossy (85% similar). Clinique Black Honey (PiP, $15.00) is less pigmented, warmer (90% similar). Cle de Peau China Doll (P, $65.00) is darker, warmer (85% similar). ColourPop Promenade (LE, $7.00) is darker, warmer (85% similar). Urban Decay Ravenswood (DC, $18.00) is darker, more pigmented, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Oblivion Vice Lipstick

Urban Decay Oblivion Vice Lipstick

Urban Decay Oblivion Vice Lipstick

Urban Decay Oblivion Vice Lipstick

Urban Decay Oblivion Vice Lipstick

Urban Decay Oblivion Vice Lipstick

Urban Decay Trance Vice Lipstick

Urban Decay Trance Vice Lipstick

Urban Decay Trance Vice Lipstick

Urban Decay Trance Vice Lipstick

Urban Decay Trance Vice Lipstick

Urban Decay Trance Vice Lipstick

Urban Decay Backtalk Vice Lipstick

Urban Decay Backtalk Vice Lipstick

Urban Decay Backtalk Vice Lipstick

Urban Decay Backtalk Vice Lipstick

Urban Decay Backtalk Vice Lipstick

Urban Decay Backtalk Vice Lipstick

Urban Decay Rush Vice Lipstick

Urban Decay Rush Vice Lipstick

Urban Decay Rush Vice Lipstick

Urban Decay Rush Vice Lipstick

Urban Decay Rush Vice Lipstick

Urban Decay Rush Vice Lipstick

Urban Decay Sheer Rapture Vice Lipstick

Urban Decay Sheer Rapture Vice Lipstick

Urban Decay Sheer Rapture Vice Lipstick

Urban Decay Sheer Rapture Vice Lipstick

Urban Decay Sheer Rapture Vice Lipstick

Urban Decay Sheer Rapture Vice Lipstick