Urban Decay Heartless Eyeshadow Review, Photos, Swatches

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow ($18.00 for 0.05 oz.) is described as a “pale pink satin.” It’s a light-medium pink with a satiny finish and subtle, warm undertones. NARS Bouthan #1 is lighter and matte. MAC Love Power is darker and metallic. bareMinerals Giddy is matte and a touch warmer. Urban Decay SWF is pinker and more frosted/metallic.

It’s a new (and permanent!) shade that launches on February 1st at Urban Decay as well as in Sephora in JCP stores.  It had good color payoff, and there’s enough color that it doesn’t look chalky against my medium skin tone, so it should be appropriate as a lighter pink for a variety of skin tones.  The texture was soft, finely-milled, but it was very slightly powdery. The softness gave it a nice, blendable texture during application, though. When I test-drove it for wear, it lasted eight hours well, and it was just slightly faded after nine hours (no primer).

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Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Where to Buy

Current Sales & Deals

  • NordstromExtra 25% off clearance (shop markdowns), ends 7/19. Current gifts with purchases viewable here, ends 12/31.
  • SelfridgesUp to 50% off summer sale (designer included), ends 7/31.
  • SephoraChoose a skincare trial sizes with any $25 merchandise purchase. Use code TOPSOLVE. Online only, exclusions apply, ends 7/12. Choose 2 of 3 trial sizes with any $25 merchandise purchase. Use code SUMMERBEAUTY. Online only, exclusions apply, ends 7/13.
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About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

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9 Comments

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Compared to the other 2 shadows in this series, this one is “meh” for me. Seems the idea of the colour can be duplicated with almost any light shade and pink eyeshadows don’t thrill me at the best of times.

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