Tower 28 Happy Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a bright, medium-dark pink with warmer undertones and a dewy finish. The texture felt lightly emollient, more like a traditional cream blush so it wasn’t too thin or too slippery, which helped it apply nicely over bare skin as well as over foundation without being prone to lifting up products it was layered on top of.
It had semi-sheer, buildable color payoff that applied evenly and blended out beautifully as a cream blush. The finish was dewy despite the formula drying down and no longer feeling emollient within 20 seconds of application. The product lasted well for eight and a half hours on my cheeks.
As a lip product, it had more medium, buildable color coverage that applied fairly evenly and wasn’t as prone to catching on my lip imperfections as other shades in the range but was not as flattering as other lip products on the market due to the thinner feel on my lips. It stayed on well for three and a half hours and felt neither drying nor hydrating.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Fenty Beauty Strawberry Drip (P, $20.00) is more shimmery, warmer, less glossy (95% similar).
- ColourPop Mic Drop (P, $8.00) is darker (95% similar).
- NARS Angel Pride III (LE, $30.00) is more shimmery, darker (90% similar).
- Salt New York Cranberry (P, $16.00) is darker, more muted, cooler (90% similar).
- Makeup by Mario Earthy Pink (P, $28.00) is more muted, warmer (90% similar).
- NYX Desert Rose (DC, $5.00) is more shimmery, darker (90% similar).
- Victoria Beckham Beauty Rollerskate (P, $42.00) is lighter (90% similar).
- Tom Ford Beauty Exotic Flora (Top) (LE, ) is more shimmery, cooler, less glossy (90% similar).
- Melt Cosmetics Flor (LE, $22.00) is lighter, cooler, less glossy (90% similar).
- ColourPop Hotline (P, $7.00) is warmer (85% similar).
$20.00/0.158 oz. - $126.58 Per Ounce
The formula is supposed to have "buildable color" with a "luminous, second-skin finish" that can be used on lips and cheeks. They seem quite pigmented initially, but they are more buildable coverage than they are intense coverage as the moderately emollient consistency readily sheers out in practice. This is likely how most people want their cream blushes to work, as it makes the formula easy to work with as it's quite blendable but can easily be built up for higher coverage where needed.
As a cream blush, the finish was dewy, but it had dried down and no longer felt emollient to the touch, which yielded better longevity on my skin. The formula sings as a cream blush, which would be the purpose I'd recommend these for. They applied evenly and blended out nicely on bare skin as well as over foundation as it did not lift up base products. They lasted around eight hours for most shades before fading--not sliding--on me.
As a lip product, the finish was less dewy and looked more satin. They're weaker as a lip product than a cream blush as the product was more prone to separating along my lip lines or catching on imperfections with so-so wear. They were comfortable enough to wear, as they were thin but not clingy, with color that lasted two to three hours. I did not find it hydrating as a lip product.
Browse all of our Tower 28 BeachPlease Lip + Cheek Tinted Balm swatches.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.