Tom Ford Beauty Automatic Shade & Illuminate Lips ($60.00 for 0.12 oz.) contains a light, pinky beige and a warmer, medium brown. Both shades had a more satin-to-cream finish rather than “velvet matte.” They were pigmented, average wearing (three to four hours), and hydrating.
Shade & Illuminate Lips is a lipstick duo that features a formula that is supposed to have “rich color” and “adherence” with a “velvet matte finish.” The duos are designed to have a lighter shade and a darker shade, and they can be worn alone, mixed, or as an ombre lip look. There was also a dual-ended applicator–a sponge on one end and a brush on the other–but the sponge really did not work well to apply the color, as it yielded sheer coverage and seemed to suck all the emollient qualities out of the formula and left behind a drier, almost powdery texture on the lips. The lip brush worked, but for me, the tiny applicator was harder to control and took me three to four times as long to apply compared to a traditional lip brush (which has a longer handle). The actual formula felt like there was a powderiness to it that is not present in any of Tom Ford’s other lipstick ranges, though the formula felt lightly creamy, thin but not too thin, and smooth. Once I applied the color and actually wore it for a few minutes, I did not notice the powderiness that was there when I was initially applying the lipstick.
Automatic (Left) is a light, pinky beige with subtle, warm undertones and a satin finish. It had good pigmentation–not quite opaque–with a smooth, lightweight feel that felt a little powdery initially but seemed to “melt” and feel like a typical lipstick after a few minutes. There was some color that pulled into lip lines, but it wasn’t as bad as I’ve seen with shades in this color. It wore nicely for three hours on me and was lightly hydrating.
- MAC Calm Heat (LE, $19.50) is lighter (95% similar).
- Tom Ford Beauty Blush Nude (P, $54.00) is cooler (95% similar).
- MAC Pret-a-Pretty (LE, $17.00) is lighter (90% similar).
- Maybelline Bare All (910) (P, $7.49) is lighter (90% similar).
- MAC Bosom Friend (LE, $19.50) is cooler (90% similar).
- Colour Pop Vice (LE, $6.50) is warmer, less glossy (90% similar).
- MAC Strip Poker (LE, $19.50) is lighter (90% similar).
- Maybelline Nude Thrill (DC, $7.49) is lighter, warmer (90% similar).
- Charlotte Tilbury Kim K.W. (P, $37.00) is darker (90% similar).
- Make Up For Ever M100 (P, $22.00) is darker, warmer, less glossy (85% similar).
Automatic (Right) is a muted, medium brown with warmer undertones and a satin finish. The lipstick had nearly opaque color coverage with a smooth, creamy, and lightweight texture that spread easily across the lips and applied evenly. There was a touch of color that sank into my deeper lip lines, though it was not too noticeable. It wore for four hours and was lightly moisturizing while worn.
- Tom Ford Beauty Public Display (Lip Color) (PiP, ) is darker, cooler (95% similar).
- Maybelline Raw Chocolate (P, $7.99) is darker, cooler (90% similar).
- Urban Decay 1993 (DC, $22.00) is darker (90% similar).
- Marc Jacobs Beauty Hot Cocoa (P, $28.00) is darker (90% similar).
- Obsessive Compulsive Cosmetics Marion (DC, $18.00) is lighter, warmer (90% similar).
- Jaclyn Cosmetics Cheeky (DC, $18.00) is lighter, cooler (90% similar).
- Colour Pop Wish (LE, $7.00) is lighter, cooler (90% similar).
- MAC Pander Me (LE, $19.50) is lighter, brighter (85% similar).
- Colour Pop Speed Dial (PiP, $6.50) is darker, cooler (85% similar).
- NARS Het Loo (P, $25.00) is warmer (85% similar).