What do you think have been the biggest changes in the beauty industry in the past five years? Share!
Accessibility, availability, knowledge, expectations. I think more brands and more products are more available today than ever before–not all are easy to get, but even if a brand is hard to get, you know where to start (you just might pay more in shipping or exchange rates). With more of the beauty community coming online, whether following brands on social media, reading blogs, or just buying and reviewing makeup online themselves, there is so much more shared knowledge available. Bad products don’t fly under the radar any more! I think it means that people expect more and tolerate less poor performing products. There have been improvements in formulas and developments of new formulas as well, but given the space I’m in, those types of changes feel like the norm.
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