Archived Post

theBalm Launches Custom Palettes & Eyeshadow Pans

theBalm Custom Palettes
theBalm Custom Palettes

You know what you want in life, and eye shadows should be no exception… so we’ve decided to make it easier for you. TheBalm has created a simple to use, magnetic eyeshadow bar in our store (at 788 Valencia street in SF), which allows you to customize your colors into one of ten delightfully designed palettes.

With forty-four fabulous shades to choose from, there’s no need to rush to commitment — you can refill them with your seasonal faves as you see fit.

If “cute and compact” is your cup of tea, choose from our adorable 9 well palettes. If you prefer to “go big or go home”, then chose one of our sixteen well palettes. These versatile shades have been picked from our top sellers, and can be used wet or dry.

  • Individual Eyeshadow ($6.50)
  • Empty 9-Well ($8.00)
  • Empty 16-Well ($10.00)
  • Filled 9-Well ($44.00, $66.50 value)
  • Filled 16-Well ($64.00, $114 value)

Availability: theBalm store at 788 Valencia Street in San Francisco or by phone, 415-817-1800.

See more photos!

theBalm Custom Palettes
theBalm Custom Palettes (9-Well)

theBalm Custom Palettes
theBalm Custom Palettes (16-Well)

theBalm Custom Palettes
theBalm Custom Palettes


Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Matthias Avatar

How exciting! Hopefully they will make them available here in Europe, too!
Merry Christmas, Christine! I’ve been following your blog for a while now and I am so thankful for your work! Keep it up!
Greetings from Germany!

Veronica Avatar

Now, THIS is how you do an empty pan system, Urban Decay. I’m sad to see they aren’t going to be available online, but hopefully that will change in the future. This looks really cool, though. 🙂

koolchicken Avatar

I think it’s a great concept and love that so many companies are now offering just the product without the packaging. I would prefer it if the palettes were just basic freedom palettes. I don’t like that I’ll have to use their products to fill it. So I’ll probably buy a few pans, but will be skipping the palettes.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!