theBalm Launches Custom Palettes & Eyeshadow Pans

theBalm Custom Palettes
theBalm Custom Palettes

You know what you want in life, and eye shadows should be no exception… so we’ve decided to make it easier for you. TheBalm has created a simple to use, magnetic eyeshadow bar in our store (at 788 Valencia street in SF), which allows you to customize your colors into one of ten delightfully designed palettes.

With forty-four fabulous shades to choose from, there’s no need to rush to commitment — you can refill them with your seasonal faves as you see fit.

If “cute and compact” is your cup of tea, choose from our adorable 9 well palettes. If you prefer to “go big or go home”, then chose one of our sixteen well palettes. These versatile shades have been picked from our top sellers, and can be used wet or dry.

  • Individual Eyeshadow ($6.50)
  • Empty 9-Well ($8.00)
  • Empty 16-Well ($10.00)
  • Filled 9-Well ($44.00, $66.50 value)
  • Filled 16-Well ($64.00, $114 value)

Availability: theBalm store at 788 Valencia Street in San Francisco or by phone, 415-817-1800.

See more photos!

theBalm Custom Palettes
theBalm Custom Palettes (9-Well)

theBalm Custom Palettes
theBalm Custom Palettes (16-Well)

theBalm Custom Palettes
theBalm Custom Palettes

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18 Comments

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As always, I’m not crazy about the cardboard but these look nice and thin and I love TheBalm’s eye shadows. I do hope that they’ve included, among their “best sellers”, Insane Jane. It’s one of the most terrific colours EVER!

How exciting! Hopefully they will make them available here in Europe, too!
Merry Christmas, Christine! I’ve been following your blog for a while now and I am so thankful for your work! Keep it up!
Greetings from Germany!

Now, THIS is how you do an empty pan system, Urban Decay. I’m sad to see they aren’t going to be available online, but hopefully that will change in the future. This looks really cool, though. 🙂

I think it’s a great concept and love that so many companies are now offering just the product without the packaging. I would prefer it if the palettes were just basic freedom palettes. I don’t like that I’ll have to use their products to fill it. So I’ll probably buy a few pans, but will be skipping the palettes.

Oh man, I was so excited for this until I saw that you can only order over the phone or go to SF. I hope they make this available online someday. I will definitely buy. I love theBalm. A highly underrated brand and it’s one of my favorites.

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